MEC India has appointed Ravi Sekhar KV as Chief Digital Officer. Sekharâs role at MEC will be to drive the agencyâs end-to-end digital service. He will be based in Mumbai and will report to T Gangadhar, Managing Director, MEC South Asia.
Sekhar is an avid technologist and has been closely involved in the setting up of several start-ups. He recently founded selekt.in, an artificial-intelligence-powered product discovery engine. In his previous role, he headed digital, marketing technology and retention marketing at eBay India. During his stint at eBay, he led first-of-its-kind innovations such as eBay Daily, a tailored shopping experience offering FMCG and gourmet products and a third party affiliate cash back programme.
Speaking on the appointment, Gangadhar said, "From my conversations with him, I find Ravi to be an exciting combination of passion, exuberance and expertise. Given his strong background, I have no doubt he will help scale our digital service even further. I am looking forward to working (and learning) from him.â
Sekhar also has a strong background in FMCG and telecom and has had stints with CavinKare and Nokia.
Sekhar said, "The industry is witnessing exciting growth. Both, traditional and online companies are acknowledging the impact of data and digital marketing on their business. This is a fantastic opportunity for us to build the relevant technology stacks. Given the scale at which MEC operates, I look forward to collaborating with our teams in India and across the global network.â