Godrej & Boyce appoints Whyness Worldwide as its creative agency

Whyness Worldwide, the integrated agency for the new world, has won a new mandate from Godrej & Boyce. The agency will handle communications for a new offering from Godrej and Boyce – a premium furniture brand.

Rajat Mathur

Commenting on the agency appointment, Rajat Mathur, Head, Retail Strategy and Customer Experience, B2C, Godrej & Boyce, said, “The core team at Whyness has sound design thinking which resonates extremely well with our brand philosophy. We believe furniture has to be empathetic to the hyperactive life of our users and that’s going to be the DNA of this exciting new brand. Whyness has the skills to take this design thinking and communicate it to the consumers at large.”

Ravi Deshpande

Commenting on the new business acquisition, Ravi Deshpande, Founder and Chairman of Whyness Worldwide, said, “It’s great to start the year with a new partnership. We see immense synergies between our vision and that of the brand team at Godrej and Boyce. It is natural then, that this partnership is bound to thrive. A new brand launch is always exciting and this one is a game-changer in a category that is particularly close to me and our proficiency at Whyness. We shall be seeing the brand through from its birth and have begun to craft a successful journey for the brand.”

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