February 2017: ASCI upheld complaints against 242 misleading ads

In February 2017, The Advertising Standards Council of India’s Consumer Complaints Council (CCC) upheld complaints against 242 out of 305 advertisements. Out of 242 advertisements against which complaints were upheld, 165 belonged to the Healthcare category, 31 to the Education category, followed by 19 in the Food & Beverages category, 9 in Personal Care Category, and 18 advertisements from other categories.

Healthcare

The CCC found the following claims of 166 advertisements in health care products or services to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints against the following advertisements were upheld.

1. Rudralife (Rudrakash Therapy): The advertisement’s claims, “Rudraksha Therapy”,  “Rudraksha for you to achieve growth, success and wellbeing”, “They provide Rudraksha tested in a ISO 9001-2015 certified laboratory” and “Hold five patents on medicinal usages of Rudraksha”, were not proven with authentic supporting data, and are misleading by ambiguity and implication. Also, the advertisement exploits the consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers.
2. Slim-N-Health: The advertisement’s claims (in Marathi) as translated into English, “Kavy Lypolysis is a new method due to which we can give proper shape to the body and eliminate obesity by reducing fat permanently”, were not substantiated with any supporting clinical evidence, and are misleading by gross exaggeration regarding permanent fat reduction.  Also, with reference to obesity (“latthapanna”), the advertisement is misleading by implication that the treatment would cure obesity and therefore is in breach of the law as it violated the Drugs & Magic Remedies Act (DMR Act).

3. Ayurwin Pharmaceutical Pvt. Ltd. (Ayurwin Nutri Slim+ Powder): The advertisement’s testimonial claim (in Hindi) as translated into English, “Last year due to obesity, I decided to get slim by using Ayurwin Nutrislim. After using it, for few months I got a beautiful and slim body”, were not substantiated with product efficacy data, and are misleading by exaggeration.  Also, specific to the claims implying cure for obesity (“bhahut motapa”), and the visual showing a slim model, the advertisement is in breach of the law as it violated the DMR Act.

4. Ayurwin Pharma Pvt. Ltd. (Nutrislim Plus Range of Products - Powder & Capsules): The advertisement’s claim, “For becoming slim- Nutrislim Plus”, was not substantiated with any product efficacy data and is misleading by gross exaggeration. 

5. Guduchi The Ayurvedism (Obesidat): The advertisement’s claim, “India’s First Scientifically Proven Research Based Ayurvedic Weight Loss Tablet” is misleading by exaggeration. Also the claims,   “Obesidat helps lose weight in diabetic, PCOD & Thyroid patients” and “Weight once lost from Obesidat will not be regained back”, were inadequately substantiated, and are misleading. Further the claims, “Obesidat removes unwanted fat by correcting cell to cell metabolism” and “Obesidat initiates cell to cell metabolism and helps in removing bad cholesterol”, were inadequately substantiated as the data shows partially confirmed as per Pharmacological studies, and the data is based on studies conducted in rats. As for the claim, “Certified by Ayush Board”, the CCC noted that the advertiser has only a licence to manufacture the product.  The CCC was of the view that Ayush gives approval only for manufacturing the product, but not for the claims being made in the advertisement.  The logo showing Ayush approval implies that all the claims made in the advertisement are certified by Ayush, which is misleading by ambiguity and implication.  Also, efficacy being depicted via visual transformation is misleading by exaggeration, and when seen in conjunction with the product name, implies cure for obesity (unwanted fat) which is in breach of the law as it violated The DMR Act.

6. Adila Biotech Pvt. Ltd. (Asth Prash): The advertisement claims (in Hindi) as translated into English, “rare herbs present in Asth Prash remove the tar and cough stuck in lungs” and “Makes lungs strong and improves respiration process”, were not substantiated with evidence of product efficacy,  and are misleading.  The visual showing cleaning up of lungs was also misleading.

7. Sri Ram Clinic: The advertisement’s claim, “Avoid operation, successful treatment of piles through injection” is considered to be, prima facie, in violation of the DMR Act.

8. Janta Clinic: The advertisement’s claim, “Avoid operation, successful treatment of piles through injection” is considered to be, prima facie, in violation of the DMR Act.

9. Shivansh Ayurveda (Shivansh Ayurveda Range of Products): The advertisement’s claim, “Adopt Ayurveda for increasing physical power”, and the visual implies that the product is meant to enhance sexual potency which is considered to be, prima facie, in violation of the DMR Act.

10. Bengali Dawakhana: The advertisement’s claims, “Get your years of lost strength & youth in few days”, “Take treatment of increased prostate without operation” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure, are considered to be, prima facie, in violation of the DMR Act.

11. Bengali Dawakhana: The advertisement’s claim, “Quit alcohol without bringing (patient) and without consultation” was not substantiated with any supporting clinical evidence, and is grossly misleading by exaggeration.   

12. Naturo Clinic: The advertisement’s claim, “Successful treatment of heart, mental disease, paralysis, epilepsy, venereal disease and diabetes” are considered to be, prima facie, in violation of the DMR Act.

13. Balaji Ayurved Sansthan (Breast Care Range of Products): The advertisement’s claims, “Give a new glow to your personality”, “Use Breast Care - a herbal, safe & easy way to give the correct shape and size to your happiness, enhance the size of your beauty” and the visual in the advertisement and the product name, read in conjunction with the claims objected to implies that the product is meant for breast enhancement. Such claims are considered to be, prima facie, in violation of the DMR Act.

14. Vijaya Ayurvedic Pharma (Vijaya Ayurvedic Pharma Tabletx): The advertisement’s claims, “Diabetes will be normal completely”, “For preventing diabetes, Vijaya Ayurvedic Pharma has prepared medicine; by consuming this medicine problems which occur from diabetes will be cured.” “This Ayurvedic medicine keeps diabetes in control in few days” are considered to be, prima facie, in violation of the DMR Act.

15. The Ano-Rectal Clinic: The advertisement’s claim, “For the first time in Uttar Pradesh successful treatment of piles, fistula & other diseases of anus through laser method”, is considered to be, prima facie, in violation of the DMR Act.

16. Koya Range of Products: The advertisement’s claims, “Excellent Ayurvedic medicine of premature ejaculation and impotence,” “Feeling of youthfulness at the age of 60”, are considered to be, prima facie, in violation of the DMR Act.

17. Dolphin Labs (Anaconda Range of Products): The advertisement’s claims, “Feeling of amazing power in seconds, grasp the time”, “Only solution of problems like weakness in nerves, penis shrinkage, lack of vigour and premature ejaculation, serpentine, thin & small organ” and the visual in the advertisement and package, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Such claims are considered to be, prima facie, in violation of the DMR Act.

18. Izda Healthcare (Six Foot Range of Products): The advertisement of Six Foot (Powder and Syrup for Adults and Children) claims, “A six foot youth can be noticed from a far”, “Helpful in physical development” and the product name and visual in the advertisement together with product packaging, read in conjunction with the claims objected to implies that the product is meant to increase the stature of children and adults. Such claims are considered to be, prima facie, in violation of the DMR Act.

19. Izda Healthcare (Depforce): The advertisement’s claims, “Bring new vigour and enthusiasm in your life. We have full trust that you will forget any other Ayurvedic capsule, tablet and syrup”, “One supplement gives the effect for two days”, “Not only men, even women  have a right to complete sexual satisfaction”, “Hard as stone” and the visual on the package, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. These claims were considered to be, prima facie, in violation of the DMR Act. 

20. Izda Healthcare (Depforce): The visual in the advertisement, and the product packaging read in conjunction with the claims in the advertisement implies that the product is meant for enhancement of sexual pleasure. This claim is considered to be, prima facie, in violation of the DMR Act. 

21. Maghil Homeo Clinic: The advertisement’s claims, “Permanent solution for Impotency, Infertility”, “Impotency - Our Maghil homeopathy clinic cures it without any side effects” and “Infertility - Inadequate growth of women ovary, frequent abortion, ovary tube blockage, excess period, cist formation are the reasons for infertility, cures it without any side effects” , are considered to be, prima facie, in violation of the DMR Act.

22. Dwl (Yonsuk Gold Capsules): The advertisement’s claims, “Strength of Swarn bhasm, for golden moments”, “Endless Power For Endless, Happiness” and the product name on the packaging, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Such claims are considered to be, prima facie, in violation of the DMR Act.

23. Care & Cure Herbals (Shots Range of Products): The advertisement’s clams, “An innovative formula for men”, perform like a man”, “Now gel has more power than oil” and the visual on the packaging, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Such claims are considered to be, prima facie, in violation of the DMR Act.

24. Agrawal Fertility & Test Tube Baby Centre: The advertisement’s claim, “Makes your dream of becoming a father come true”, is considered to be, prima facie, in violation of the DMR Act.

25. Hashmi Herbal (Sikandar-E-Azam Capsules): The advertisement’s claims, “Indrivardhak capsule available in India”, “New trust in just one capsule”, “Removes premature ejaculation & make organ strong” and “Removes weakness of nerves, premature ejaculation, nightfall, impotence. Desired sex time”, are considered to be, prima facie, in violation of the DMR Act.

26. Saaol Heart Centre: The advertisement’s claims, “Freedom from heart blockages through natural bypass (ECP Therapy) without surgery, without bypass, without Angioplasty”, are considered to be, prima facie, in violation of the DMR Act.

27. Ruchi Herbals Pvt. Ltd. (Long Drive Range Of Products): The advertisement’s claims, “No age limit, No timing restriction”, “An ideal course for 21 days” and the visual in the advertisement and product name, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Such claims are considered to be, prima facie, in violation of the DMR Act.

28. Tirupati Pharmacy (Jeevan Shakti Capsule): The advertisement’s claims, “Get the vigour of 30 at the age of 60”, “Jeevan Shakti - Power enhancing capsules”, “Power Booster for Men” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Such claims are considered to be, prima facie, in violation of the DMR Act.

29. Shilajit Musli Prash Kit: The advertisement’s claims, “Power of Safed Musli & Shilajit, for both men & women, beneficial for age up to 77, just one month course,” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Such claims are considered to be, prima facie, in violation of the DMR Act.

30. Dr Sagar Ayurveda: The advertisement’s claims, “Operation less permanent treatment of piles, fistula and fissure” and “Successful Ayurvedic treatment for chronic piles, fistula and fissure”,  are considered to be, prima facie, in violation of the DMR Act.

31. Soliel Intl (BT-36 Range of Products): The advertisement’s claims, “BT-36 is very helpful for modern women. Helpful for perfect, firm, beautiful and healthy breast growth” and the visual in the advertisement and product name, read in conjunction with the claims objected to implies that the product and product name is meant for breast enhancement. Such claims are considered to be, prima facie, in violation of the DMR Act.

32. Shree Baidyanath Ayur Bhawan (Baidyanath Vita Ex Gold Plus): The advertisement’s claims, “Never Lets You down, “For Youthful energy” and the visual in the advertisement and package, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Such claims are considered to be, prima facie, in violation of the DMR Act.

33. Shree Baidyanath Ayur Bhawan (Baidyanath Vita Ex Gold Plus): The advertisement’s claims, “Never lets you down for a long time”, “For Vigour, Vitality and Stamina” and the visual in the advertisement & packaging, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. These claims were considered to be, prima facie, in violation of the DMR Act. 

34. Dr Bharti Holistic Health Hospital: The advertisement’s claims, “Successful treatment of rheumatoid arthritis” and “Successful treatment of lupus”, are considered to be, prima facie, in violation of the DMR Act.

35. Jagat Pharma (Isotine Ayurvedic Eye Drops): The advertisement claims, “Ayurvedic eye drop that Cures cataract & other incurable eye diseases without surgery - Improve vision and getting rid of spectacles”, are considered to be, prima facie, in violation of the DMR Act.

36. Vaso Meditech Pvt. Ltd. (Heal Your Heart): The advertisement’s claims, “Heal your heart” is likely to mislead the consumers that the EECP treatment advertised is the mainstay of the treatment of the acute heart attack which is not true since, according to the advertiser, EECP is an emerging (means not yet fully accepted the world over) non-invasive treatment for patient with chronic stable angina with preserved and compromised left ventricular function. Hence this claim is misleading by ambiguity and exaggeration. Further the claim, “Approved            by US-FDA and Govt of Tamil Nadu”, is likely to mislead the consumers to believe that these regulatory authorities approve this modality of management as a choice by them. They have only approved the equipment and not certified the results nor recommended its use by the public without any medical advice. This claim is misleading by ambiguity and implication. Also the claim, “Simple non invasive treatment for chest pain and heart attack”, was inadequately substantiated and is misleading by omission. 

37. Nanal Ayurveda Consultancy (Vaidya Nanals Range of Products): The advertisement’s claims, “Freedom from stretch marks” was considered to an absolute claim and it was concluded that the claim was inadequately substantiated. Also the claim, “More effective than other medicines”, was not substantiated with comparative data versus other similar products in the same category.  Also, the claims are misleading by exaggeration.

38. Hamdard Laboratories (India) (Hamdard Jigreen): The advertisement’s claim, “Protects from jaundice” (“Jaundice se suraksha”), was inadequately substantiated, and is misleading by implication. 

39. Amrutanjan Health Care Ltd. (Amrutanjan Relief Cough Syrup): The advertisement’s claims “It works five times better” is misleading by ambiguity and implication.  It was noted that the advertiser intended to convey that the product has a five way action. However, in the advertisement it has been conveyed as “five times action”. The benefits of five ingredients is not equivalent to “five times” benefit, hence it was considered to be a misrepresentation of the product benefit.

40. Spar Detox Clinic and Medi Facial: The advertisement’s claims, “Guaranteed inch loss and weight loss”,  “No exercise, no medicine, no surgery, no dieting”,  “Detox also lowers, stress, blood sugar, relieves arthritis, joint pain BP and sinus”,  were not substantiated with  clinical evidence of treatment efficacy, and are misleading by ambiguity and exaggeration. Further the claim, “FDA approved”, was not proven with supporting data and is misleading.  Also, efficacy being depicted via images of “before and after the treatment” is misleading. 

41. Trophic Wellness Pvt. Ltd (Nutricharge Products):- The advertisement’s claims, “Unmatched scientific formulations made from ingredients sourced from across the world”, “Clinically proven”, “International quality supplements priced for the Indian pocket”, “Nutricharge products are health supplements not for medicinal use” and “100% vegetarian product”, were not substantiated and are misleading by ambiguity and implication as the advertiser has not submitted relevant data in support of their claims. Also while the advertiser provided few reference to awards received by them, the claim, “The most awarded and fastest growing brand”,  was considered to be an absolute claim, not substantiated with any comparative data versus other brands, and is misleading by exaggeration.

42. Sri Varma Ayurvedic Hospital: The advertisement’s claim, “Diabetes can be cured through our treatment”, is considered to be, prima facie, in violation of the DMR Act.

43. Sri Varma Ayurvedic Hospital: The advertisement’s claims, “Through Sree Varma's Ayurveda pachkarma treatment get changes in 90 to 180 days” and “Varicose Veins - Through our treatment it can be cured” , are considered to be, prima facie, in violation of the DMR Act.

44. Sri Varma Ayurvedic Hospital: The advertisement’s claim, “For long lasting stomach pain, ulcer, inner piles, outer piles, anus problems- Cure without operation & lifelong relief” , are considered to be, prima facie, in violation of the DMR Act.

45. Shifa Health Care Clinic: The advertisement’s claim, “piles, fistula, fissures cures without operation”, is considered to be, prima facie, in violation of the DMR Act.

46. Dindayal Aushadhi Pvt. Ltd. (303 Capsules): The visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Hence, the advertisement is considered to be, prima facie, in violation of the DMR Act.

47. Chaturbhuj Pharma Company (Japani Capsule Range M & F): The visual on the packaging in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

48. Chaturbhuj Pharma Company (Japani Oil): The visual on the packaging in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

49. Chaturbhuj Pharmaceutical Company (Right Sugar Tablet): The advertisement’s claim, “Madhumeh (Sugar) praband ki dava right sugar tablet ka nirman Chaturbhuj Pharmaceutical Company dyara kiya ja raha hai jo ki aab sarvasulabh hai” is considered to be, prima facie, in violation of the DMR Act.

50. Rajnish Hot Deals Pvt. Ltd. (Play Win Capsule): The visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

51. Rajnish Hot Deals Pvt. Ltd. (Play Win Oil): The visual in the advertisement, read in conjunction with the claims objected to, implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

52. Rajnish Hot Deals Pvt. Ltd. (Play Win plus Capsule): The visual in the advertisement, read in conjunction with the claims objected to, implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

53. Rajnish Hot Deals Pvt. Ltd. (Playwin Oil): The advertisement’s claim, “Realization of love for longer duration” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. This claim is considered to be, prima facie, in violation of the DMR Act. 

54. Rajnish Hot Deals Pvt. Ltd. (Playwin Capsule): The advertisement’s claim, “Helps in preventing premature ejaculation” and the visual in the advertisement, read in conjunction with the claim objected to implies that the product is meant for enhancement of sexual pleasure. The claim is considered to be, prima facie, in violation of the DMR Act. 

55. Rajnish Hot Deals Pvt. Ltd. (Playwin Plus Capsules): The visual in the advertisement and read in conjunction with the claims in the advertisement implies that the product is meant for enhancement of sexual pleasure. The advertisement is considered to be, prima facie, in violation of the DMR Act.      

56. Rajnish Hot Deals Pvt. Ltd. (Playwin Plus Capsules): The visual in the advertisement and read in conjunction with the claims in the advertisement implies that the product is meant for enhancement of a sexual pleasure. The advertisement is considered to be, prima facie, in violation of the DMR Act.

57. Shree Maruti Herbal (Stay-On Oral Liquid): The claims in the advertisement imply that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

58. Shree Maruti Herbal (Stay-On Range Of Products): The visual in the advertisement & packaging, read in conjunction with the claims objected to, implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

59. Shree Maruti Herbal (Stay On Power Capsule): The visuals in the advertisement & packaging, read in conjunction with the claims objected to, implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

60. Shree Maruti Herbal   (Stay-On Power Oil): The visual on the packaging in the advertisement, read in conjunction with the claims objected, to implies that the product is meant for enhancement of sexual pleasure. Hence, it is considered to be, prima facie, in violation of the DMR Act.

61. Shree Maruti Herbal (Stay on Power Capsule): The advertisement’s claims, “Feeling of strength and absolute vigour”, “Whenever you think power think Stay-On”, “Be it sports, profession leadership or relationship, you need power. To surmount any obstacle you need power. That's where Stay On, the power capsule works wonders” and the visuals in the advertisement and product packaging, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Thus, these claims were considered to be, prima facie, in violation of the DMR Act.

62. Shree Maruti Herbal (Stay-On Oral Liquid): The advertisement’s claims, “Rediscover stamina & energy of your youth”, “Fills your life with excitement, youthfulness and power” and the visuals in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. These claims were considered to be, prima facie, in violation of the DMR Act.

63. Shree Maruti Herbal (Stay-On Oral Liquid): The visual in the advertisement, read in conjunction with the claims in the advertisement implies that the product is meant for enhancement of sexual pleasure. The advertisement is considered to be, prima facie, in violation of the DMR Act.

64. Shree Maruti Herbal (Stay on Power Capsule): The advertisement’s claim, “Lakhs together people have started their lives again with the same energy and gusto with their life partners” and the visuals in the advertisement and product packaging, read in conjunction with the claim objected to implies that the product is meant for enhancement of sexual pleasure. The claim is considered to be, prima facie, in violation of the DMR Act.

65. S2Slim Care: The advertisement claims, “Say Goodbye to Fat Forever, Lose Weight Fast and Safely with New Korean Technology”, and “No Exercise, No Crash Diet, No Medicines, No Side Effect”, were not substantiated with supporting clinical evidence, and with treatment efficacy data, and are misleading by gross exaggeration.  The efficacy being depicted via images of before and after the treatment is misleading by gross exaggeration.

66. Delhi IVF And Fertility Research Centre: The advertisement’s claim, “Childlessness? No Problem (Don’t Lose Hope) we have Viable Solution for every Problem”, was not substantiated with clinical evidence.  Further the claim, “Oldest and most successful IVF Clinic”, was not substantiated with comparative data versus other similar clinics in the same category, nor any independent audit or verification certificate, and is misleading and implies treatment for infertility, which is in breach of the law as it violates the DMR Act.

67. Blizz Biosculpting: The advertisement’s claims, “Advanced Fusion Technology for Instant Results!!!” and “Lose two inches in one session & reshaping of Specific Areas”, were not substantiated with any supporting clinical evidence, and with treatment details,  and are misleading by exaggeration.  The efficacy being depicted via images of before and after the treatment is misleading by gross exaggeration.

68. Vibes Healthcare Limited (Vibes Centre): The advertisement’s claims, “Get rid of excess fat without any surgery” and “Lose five to seven centimetres in one session and get three kilograms weight loss free”, were not substantiated with supporting clinical evidence, and are misleading by gross exaggeration. Further the claim, “FDA Approved”, was not proven with supporting data, and is misleading by ambiguity and implication.  Also, the visual in the advertisement appears to be misleading.

69. Viva Live the Life: The advertisement’s claim, “Cavi Lipolysis for permanent & guaranteed fat loss”, was not substantiated with supporting clinical evidence, and is misleading by gross exaggeration. Also, the visual in the advertisement appears to be misleading.

70. Butterfly Ayurveda Pvt. Ltd. (Pancreofly Blood glucose Metabolizer): The advertisement’s claims, “Butterfly Ayurveda Pancreofly Capsule is a clinically evaluated, unique combination of herbal extracts”,  “Helps in minimizing long term diabetic complications - peripheral neuropathy, retinopathy and male impotency”, “It helps in maintaining healthy cholesterol” and “Pancreofly Capsules help you in preventing or curing diabetes in all forms and enhancing life for a healthier tomorrow”,  were not substantiated with evidence of product efficacy, and are misleading by exaggeration.  Specific to the claims related to cure for Diabetes, the e-mailer advertisement is in breach of the law as it violated the DMR Act.

71. Herbal Icon India Company (Sora GM Kit): The advertisement’s claims (in Hindi) as translated into English, “Freedom from Psoriasis” and “Sora- GM Kit is proved first successful Ayurvedic medicine to stop the Psoriasis problem permanently”, were not substantiated with proof of product efficacy. Also, the claims are grossly misleading.

72. Zee Laboratories Limited (Zeegold Capsules): The advertisement’s claims, “Daily Nutritional Supplement”, “Remove fatigue, get success” and “Complete nourishment every day”, were not substantiated with any product efficacy data and are misleading by gross exaggeration.  Also the claim, “India's most popular Zeegold Strong Capsules”, was not substantiated with comparative data versus other similar products in the same category, and is misleading by exaggeration. 

73. Jolly Healthcare (Fat Go Slimming Capsules, Powder and Oil): The advertisement’s claims, “Jolly Fat Go - Shape me” and “Jolly Fat go has made me Slim, Smart and Fit”, were inadequately substantiated with evidence of product efficacy and are misleading by exaggeration. 

74. Jolly Pharma (Jolly Sunsex Gold Range of Products): The advertisement’s claim, “for joyous married life ... Jolly Sunsex Gold Capsule is 100% Ayurvedic which increases energy and power in the body” and the visual in the advertisement and product name, read in conjunction with the claims objected to, implies that the treatment is meant for enhancement of sexual pleasure is considered to be, prima facie, in violation of the DMR Act.

75. Tulsi Health Care (True Ayurveda Hair Oil): The advertisement’s claims, “Controls hair fall in three days” and “Growth of hair up to two inches within 35 days”, were not substantiated with evidence of product efficacy, and are misleading by gross exaggeration.

76. Dhanvantri Clinic (Dhanvantri Ayurvedic): The advertisement’s claims, “Now Get Freedom from the spinal problems” and “Now No need for operation - because you will get permanent freedom through pure Ayurvedic medicine and researched treatments”, were not substantiated with clinical evidence, and are misleading by gross exaggeration.

77. K S Varier’s Ashtanga Ayurvedics (P) Ltd. (Ashtanga Leno Drink): The advertisement’s claims, “Lose Weight” and  “Benefits: - Helps enhance metabolism - Helps increase fat burning - Helps reduce excess weight - Helps protect Liver - Helps fight urinary infections - Immuno-modulator”, were inadequately substantiated with clinical evidence of product efficacy and are misleading by ambiguity and gross exaggeration.  Furthermore, efficacy being depicted via visual on the pack of the transformation of a fat person to a thin person is misleading.

78. Nu Ayurveda Clinic: The advertisement’s claim, “That Nu Ayurveda can heal Obesity: Herbs & Panchkarma treatments help liquefy the excess fat and facilitate its excretion through urine. Also inhibits the conversion of glucose to fat, thereby maintaining the weight loss that has been achieved,” is considered to be, prima facie, in violation of the DMR Act.

79. Balaji Ayurved Sansthan (Breast Care Range of Products): The advertisement’s claims, “Give a New Size to your beauty.” and the visual in the advertisement and the product name, read in conjunction with the claims objected to imply that the product is meant for breast enhancement. Hence, the advertisement is considered to be, prima facie, in violation of the DMR Act.

80. Kims Healthcare Mgmt Ltd. (Kims Weight Management Clinic): The advertisement’s claims, “Come Out Of Obesity” and “Comprehensive treatment for obesity,” were considered to be, prima facie, in violation of the DMR Act.

81. New Model Clinic: The advertisement’s claims, “Ayurvedic treatment of sex problems”, “Patients Depressed from all ways should surely meet once, that too with full trust. Removes body weakness increases Strength and Pep.” and the visual in the advertisement, read in conjunction with the claims objected to imply that the treatment is meant for improvement of sexual capacity. Thus, the advertisement is considered to be, prima facie, in violation of the DMR Act.

82. Shubham Homeo Clinic: The advertisement’s claims, “Permanent treatment without operation- fistula, deafness”, “Congenital deafness. A deaf and dumb child can hear now” and “Permanent treatment of Fistula, Piles without operation” were considered to be, prima facie, in violation of the DMR Act.

83. Amina Clinic: The advertisement’s claims, “To cure sex problems and get baby”, “For incurable and long lasting diseases, ultra tech Unani treatment will be offered without operation”, “Special treatments: Good treatment for kidney stones, Men sex problems, Complete solution to get fertility for men, Before and after marriage treatment, Piles, VD Skin diseases, Diabetics, Kidney failure, Ulcer, Asthma and Men and women impotency” and the visual in the advertisement, read in conjunction with the claims implies that the treatment is meant for enhancement of sexual pleasure were considered to be, prima facie, in violation of the DMR Act.

84. Ram Swarna Clinic: The advertisement’s claims, “Urinary bladder stone can be treated in one day medicine. Pitha bag stone can be treated in one month medicine. Kanaya stone can be treated in one month medicine. In our treatment all the stones will be dissolved and the stones which are not dissolved will be pushed out” and “Herbal treatment without surgery also other types of diseases such as piles, ulcer, asthma will be treated in short duration” were considered to be, prima facie, in violation of the DMR Act.

85. Jeevan Pharmacy: The advertisement’s claims, “Masculine weakness, nightfall, premature ejaculation, discharge, lack of sperm” and “Get strength, vigour and youth back , reduce weight and make health” were considered to be, prima facie, in violation of the DMR Act

86. Meeta Ayurveda: The advertisement’s claims, “Consult for weakness in nerves due to diabetes, obesity or childhood mistakes, sperm, loose organ, long organ, thick organ, discharge, impotence, tremendous sex power and nightfall”,  “Before marriage and after marriage” and the visual in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for enhancement of sexual pleasure. As such, they were considered to be, prima facie, in violation of the DMR Act.

87. Gautam Clinic: The advertisement’s claims, “India's No.1, Ayurvedic Sexual Health Clinic” and “100 successful Ayurvedic treatments” were considered to be, prima facie, in violation of the DMR Act.

88. Repl India (Hypower Musli Capsule): The advertisement’s claims, “HYPOWER MUSLI CAPSULE - Unique experience of masculinity”, “For enthusiasm, vigour and pleasure”, “Must use High-power musli oil for extra strength- Unique experience of masculinity”, “For enthusiasm, vigour and pleasure”, “Must use High-power musli oil for extra strength” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product were considered to be, prima facie, in violation of the DMR Act.

89. Balaji Ayurved Sansthan (ArshHar Range of Products):  The advertisement’s claims, “One cure for many problems of Piles”, “Effective in all kinds of Piles,” and the claims read in conjunction with the product name implies cure for all kinds of piles, were considered to be, prima facie, in violation of the DMR Act.

90. Dr Lama Modern Health Clinic: The advertisement’s claim, “Complete treatment of venereal diseases of men and women with full guarantee” and the visual in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for enhancement of sexual pleasure is considered to be, prima facie, in violation of the DMR Act.

91. Marmasutram Siddha Vaidhyasala: The advertisement’s claims, “Vaidyashalas' Medicines purified, refined and without any side effects” and “An experience tradition to cure skin diseases like, Leucoderma , etc., as well as from Piles, Fistula, uterus diseases to Cancer” were considered to be, prima facie, in violation of the DMR Act.

92. Ayurveda Clinic: The advertisement’s claims, “Ayurveda Clinic - Increase Sex: Time up to 30 minutes”, “longer holdback time”, “Increases length/thickness of penis. Treatment of discharge, diabetes, loose organ, serpentine organ, thinness,” and the visual in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for enhancement of sexual pleasure” were considered to be, prima facie, in violation of the DMR Act.

93. Meghdoot Gramudyog (Meghdoot Madhu Shoonya Churan): The advertisement’s claims, “Control Sugar Easily”, “Stay Healthy Live Long”,  “Madhus Soonya Power - Helps control blood sugar level, Good for heart problems” and the product name implies cure of diabetes, were considered to be, prima facie, in violation of the DMR Act.  

94. Khushi Ayurveda Pvt. Ltd. (Khushi Ayurveda Range of Products): The advertisement’s claim, “After many years of intensive research Khushi Ayurveda Pvt. Ltd. has discovered such medicine which brings sweetness in couple’s life by its use. In this modern era immediately order to make your married life successful and better” and the visual in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for enhancement of sexual pleasure. Thus, it  is considered to be, prima facie, in violation of the DMR Act.  

95. Deep Health Care Products (Vigora-M Capsule): The advertisement’s claims, “Vigora-M - Stamina & Vigour Enhancer” and “An effective herbal remedy for: Premature Ejaculation, Lack of libido, Erectile Dysfunction, Low Sperm count and Sexual Weakness” and the visual in the advertisement & packaging, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure, were considered to be, prima facie, in violation of the DMR Act.  

96. Sanjivani Piles Clinic: The advertisement’s claim, “Treatment facility of Piles without operation and with a single injection is available” is considered to be, prima facie, in violation of the DMR Act.  

97. Oorja Ayurvedic Clinic Pvt Ltd (Oorja Ayurvedic Clinic): The advertisement’s claim, “Oorja Ayurvedic Clinic - Sex Problems? Contact without hesitation” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. This is considered to be, prima facie, in violation of the DMR Act.  

98. Palas Pharmaceuticals Pvt. Ltd. (Zhakkas Tablets): The advertisement’s claim, “Amazing Erectile dysfunction preventive and stimulator” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. This is considered to be, prima facie, in violation of the DMR Act.  

99. Chennai Hospitals Info Centre: The advertisement’s claims, “For the one suffering from Jaundice, Hepatitis –B, get instant relief”, “For diabetic patients get rid of medicine taking lifelong through Laparoscopic” and “By stapilier piles modern procedure, without operation get rid of piles disease without any pain within five hours,” were considered to be, prima facie, in violation of the DMR Act.  

100. Samson Slim Care: The advertisement’s claims, “Samson Slim Care - Ultimate Treatment for Obesity”, “Reduce ten kilograms within 30 days” and the visuals in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for obesity, were considered to be, prima facie, in violation of the DMR Act.  

101. Dr Bhagats Obesity Hospital: The advertisement’s claims, “Evolution in Permanent fat removal by Non-Surgical Lipolysis”, “India's Largest Obesity Hospital” and the before and after visuals in the advertisement appear to be misleading, were considered to be, prima facie, in violation of the DMR Act.  

102. Roy Clinic: The advertisement’s claims, “Spend married life with happiness, get new strength, vigour, youth and enthusiasm”, “Disappointed patients do consult”, “Premature Ejaculation, Impotence, nightfall, passing of semen in urine, infertility” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure.  These claims were considered to be, prima facie, in violation of the DMR Act.  

103. Ibm Hospital & Trauma Centre: The advertisement’s claim, “Don't be upset because of obesity” and the before and after visuals in the advertisement appear to be misleading. The claim  is considered to be, prima facie, in violation of the DMR Act.  

104. Lodha Hospital: The advertisement’s claim, “Piles, Fisher, Fistula - Permanent treatment through injection and Laser,” is considered to be, prima facie, in violation of the DMR Act.  

105.  Mallur Flora Pvt. Ltd. (Miracle Drinks): The advertisement’s claims, “Miracle Drinks - For Prevention & Correction of Health Disorders”, “Prevents the cause and cures the incurable. Invented by an IAS officer based on Vedic Literature” and “Herbal Elixir FOR: Liver Cirrhosis,

Acute Renal Failure, Chronic Kidney Diseases, Kidney Stone, Piles and Rheumatoid Arthritis” were considered to be, prima facie, in violation of the DMR Act.

106. Raj Dawakhana: The advertisement’s claim, “Sure Treatment of Length, Thickness, Vigour and extra time” is considered to be, prima facie, in violation of the DMR Act.

107. Raheem Unani Clinic: The advertisement’s claims, “Excellent Treatment for Lost Sexual desires, Masturbation, Quick Ejaculation, Sexual Dissatisfaction, Male Infertility, etc.”, “Treatment without operation, for removal of stones in Kidneys” and the visual in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for improvement of sexual capacity. These claims were considered to be, prima facie, in violation of the DMR Act. 

108. Yash Mens Centre: The advertisement’s claim, “Remove White spots,” is considered to be, prima facie, in violation of the DMR Act.

109. Nurture Health Care (Ayurex-Ndx):  The advertisement’s claim, “Ayurex NDX has brought an energy enhancer capsule full of Ayurvedic properties for you which gives you strength which helps you to fulfil all desires of your partner” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. This claim is considered to be, prima facie, in violation of the DMR Act.

110. Nurture Health Care (Ayurex-S Range of Products): The advertisement’s claims, “Effect From the first day forever”, “Experience of vigour and youthfulness in veins for weakness due to premature ejaculation”, “For Powerful Stamina and Extra Timing” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. These claims were considered to be, prima facie, in violation of the DMR Act. 

111. Noor Hospital: The advertisement’s claims, “Without operation treatment of Cancer”, “Without operation treatment of Brain Tumour, Bone Tumour, Blood Cancer, Liver tumour, Lungs Tumour, Intestines, Uterus” and “To treat cancer without operation visit Noor Hospital once surely” were considered to be, prima facie, in violation of the DMR Act. 

112. Shree Kalyan Ayurvedashram: The advertisement’s claims, “Sex problems. Keep married life happy”, “Lack of sex desires, Thin semen and lack of semen, Premature ejaculation and nightfall, Reduction in erectile, Lack of sperm, weak sperm, Undeveloped organ of male, Lack of stimulation due to weak nerves” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. Also the claims, “Attractive, beautiful and shapely body”, “Emerge beauty of body and increase your self-confidence”, “Our Ayurvedic treatment helps to transform your loose, undeveloped & flat breast into beautiful & attractive and improves physical attraction” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for breast enhancement. These claims were all considered to be, prima facie, in violation of the DMR Act. 

113. Liver & Gastro Care: The advertisement’s claims, “Diabetes can be avoided and weight can be reduced by Endoscopy balloon without any Laparoscopy surgery and any side effects”, “25 Kilograms to 30 Kilograms can be reduced within three months” and “100% surety” were considered to be, prima facie, in violation of the DMR Act. 

114. Clean Stone: The advertisement’s claim, “Stones? Guaranteed & Tested successful treatment of stone without laser operation” is considered to be, prima facie, in violation of the DMR Act. 

115. Gehm Clinic & Research Center (Gehm Frez Tablets): The advertisement’s claim, “Removes Debilitation in women and increases excitement” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. This claim is considered to be, prima facie, in violation of the DMR Act. 

116. Old Polio Hospital: The advertisement’s claims, “Successful treatment for white spots through steam therapy” and “White spot is an Auto Immune Disorder. Treatment for this can be done through steam and research therapy, from which spots cures fast and won't come again,” were considered to be, prima facie, in violation of the DMR Act. 

117. Badshahi Dawakhana: The advertisement’s claim, “Solution of sex problems”, “Successful treatment of weakness of nerves due to masturbation and discharge, masculine weakness, premature ejaculations, impotence, Removes thinness of penis, loose organ, small organ” and the visual in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for enhancement of sexual pleasure, were considered to be, prima facie, in violation of the DMR Act. 

118. Dr A K Jain Clinic: The advertisement’s claims, “World Class Treatment: Venereal diseases like: Sexual debility, lack of sex, sexual weakness, Oligospermia, less semen, impotence, premature ejaculation, Small organ / Loose organ and childless couples, masturbation, Borne Disorders, Sex-related disorders, mental disorder, V.D. Problems and any kind of Venereal diseases successful treatment will be given” and the visual in the advertisement, read in conjunction with the claims objected to implies that the treatment is meant for improvement of sexual capacity. These claims are considered to be, prima facie, in violation of the DMR Act.

119. Vibes Healthcare Limited (Vibes): The advertisement’s claims, “Get guaranteed 2 kilograms weight loss” and “Hair re-growth solutions”, were not substantiated with supporting clinical evidence, and with treatment efficacy data, and are misleading by exaggeration. Also, the visual showing hair regrowth is misleading. 

120. DLC Smile Deaddiction and Rehabilitation Center: The advertisement’s claim, “Get rid of every kind of intoxication like alcohol, bhaang, gaanja, charas, laundanum, ante, injection, medicine etc”, was not substantiated with supporting clinical evidence, and are misleading by exaggeration.

121. A Plus Medi Art: The advertisement’s claims, “We have machines based on latest technologies first time in India” and “First time in India combining modern technologies with ancient science Ayurveda”, were inadequately substantiated with authentic comparative data versus other similar clinics to prove these claims.

122. Cenozoic Remedies Pvt. Ltd. (B Gap Contraceptive Tablets): The advertisement’s claims, “Herbal Contraceptive Tablets”, “Trusted, Effective and Convenient”, “Safe, Easy & Effective way to keep age gap between children” and “One tablet keeps you from getting pregnant for six months”, were not substantiated with evidence of product efficacy, clinical data to prove its contraceptive action for the duration of six months and are misleading by gross exaggeration. 

123. Kolors Health Care India Pvt. Ltd. (Kolors Slimming and Beauty): The advertisement’s claims, “Kolors laser electrolysis gives 100 per cent guaranteed removal of unwanted hair”, “100 per cent guarantee that unwanted hair does not reappear” and “Kolors treatment gives 100 per cent life time guarantee in writing”, were not substantiated and are misleading by gross exaggeration.  The claim, “100 per cent money back guarantee”, was not substantiated with supporting data how such guarantee is extended to customers and whether any customers have been indeed refunded with the money back, and is misleading.

124. SBS Biotech Unit-II (Dr Ortho Range Of Products): The advertisement’s claims, “World Brand Summit - Most Trusted Brand of Asia 2016”, “World's Greatest Brands 2015-16 IUA”, “Most trusted Brand by Indians” and “Selected No.1 Brand India 2014”, were not substantiated with any support data of the research or any comparative data versus other similar brands in the same category. The claims are not qualified to mention the source and date of research and criteria for assessment for the claims made. Also, the claims are misleading by ambiguity and omission of the product category.

125. Shrinivas (Gujarat) Laboratories Pvt. Ltd (Shrinivas Tulsi Panchamrit): The advertisement’s claims, “Stay away from various diseases...Live long life!” and “Two drops make your life”, were not substantiated with product efficacy data, and are misleading by exaggeration.

126. Nila Pharmaceuticals (Arsamukthi): The advertisement’s claim, “Get rid of piles” and name of the product implies cure for piles, is considered to be, prima facie, in violation of the DMR Act.

127. Francis Vaidyans Ayurveda Vaidyasala Pvt. Ltd. (Mehyog): The advertisement’s claims, “Mehyog is an Ayurvedic diabetic medicine for all types of diabetic conditions, regardless of age”, “Not only diabetes is controlled, but its provides 100% cure to diseases related to diabetes like weakness, fatigue, thin body, numbness in hands and legs, joint pain, sleeplessness, blackout, less vision, less sexual power, itching in body, abscess with pain, body odour due to sweat,  black colour seen in feet, etc.,” and “Mehyog should be used daily to prevent diabetes related diseases and normalize diabetes level,” were  considered to be, prima facie, in violation of the DMR Act.

128. Dr N Sudhir Holistic Clinic: The advertisement’s claim, “No need of medicines, instant    relief for diseases – Spondylitis, Paralysis, Asthma, Diabetes and Fits,” were considered to be, prima facie, in violation of the DMR Act.

129. Shivansh Ayurveda (Shivansh Ayurveda Range of Products): The advertisement’s claims, “Adopt Ayurved to increase physical power”, “By using this you can yourself that this medicine is capable to fill pep in body and keep it young” and the visual in the advertisement, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure.  These claims were considered to be, prima facie, in violation of the DMR Act.

130. Ruchi Herbals Pvt Ltd (Long Dive Range of Products): The advertisement’s claim, “Power Booster for Men” and the visual in the advertisement and the product name, read in conjunction with the claim objected to implies that the product is meant for enhancement of sexual pleasure. This claim is considered to be, prima facie, in violation of the DMR Act.

131. Shubham Homeo Clinic: The advertisement’s claim, “Permanent Treatment of Tumour of Breast, Tumour of Uterus without operation” is considered to be, prima facie, in violation of the DMR Act. 

132. Naaz India Company (Naaz Churna): The advertisement’s claims, “Quick Relief from the pains of Piles – Haemorrhoids” and “Bleeding stops, fissure gets dried, the puss of piles gets dried and there is no need of operation. You get quick relief as soon as you start consuming the Churna” were considered to be, prima facie, in violation of the DMR Act.

133. S D Industries (Zosh Ayurvedic Oil and Capsules): The advertisement’s claims, “Experience complete pleasure of married life”, “Power booster for men” and the visual on the packaging, read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure. These claims were considered to be, prima facie, in violation of the DMR Act.

134. Deevya Ayurveda and Panchkarma Centre: The advertisement’s claim, “Through Ayurved and Panchakarma, treatment for leucorrhoea and infertility is possible