Epic channel, which started with a focus on history and mythology, is now broadening its vision to include a wide array of original content across various genres. The channel will now also offer a mix of non-fiction content that aspires to imbibe the diversity of India.
The decision to expand the bouquet to include more diverse content and the strategic repositioning of the channel proposition has come in the light of an increasing demand for programmes about India.
Speaking on the new direction of the channel, Aditya Pittie, Director, Epic, said, “The infotainment genre is a content-driven destination colonised by international players and syndicated programming with infrequent home-grown shows available. There is an evident and growing discrepancy in what is available and what popular sentiment demands. In this divide is the opportunity that Epic is best positioned to capitalise on.”
The new programming line-up will also include a show hosted by former Indian opening batsman Virender Sehwag, who is currently the toast of twittertown and other social media sites.
Throwing more light on their content strategy and roping in Sehwag, Pittie said, “This is the first TV show that Sehwag is hosting and he is a perfect fit for the Epic brand. We Indians, as people, are very emotional. So, instead of treading the predictable path of logic-driven sterilised content, the content showcased on Epic is just like India -- an honest portrayal of the passions and emotions that make us who we are.”
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