Arnab Goswami's Republic has announced Microsoft India as its technology partner. Through this partnership, Microsoft will power Republic’s broadcast techniques using some of its latest hardware and software offerings to deliver a superior news visualisation experience for viewers. The channel is set to go live on Saturday, May 6.
Commenting on the partnership, Goswami said, “We are excited and thrilled to work with Microsoft as we launch Republic. We are a media-tech company and we are confident that together with Microsoft, we will change the way media and technology come together for a world-class product for the generation next. This partnership is just the beginning.”
"The News landscape has evolved dramatically and Republic is at the forefront of that transformation. The partnership with Microsoft will bring its first-party devices, its productivity platforms and cutting edge innovation to dramatically enhance news delivery on linear and video on demand. The Republic audience is in for a treat,” added Vikas Khanchandani, CEO, Republic.
Microsoft through its mobile-first, cloud-first approach will help Republic rewrite how news is delivered to the consumer. Republic will use a range of Microsoft products and services that are designed to make newsrooms more productive. Through its computing infrastructure, Microsoft Azure will host the complete digital universe for Republic. Taking advantage of the Windows Mixed Reality experiences and cutting edge Surface Pro 4 devices, Republic is going to change the way news is consumed by viewers. Republic will also use Microsoft’s Office 365 for the collaboration and productivity needs of its employees.
“We look forward to working with the team at Republic to make this news platform a success in the market. Innovations in news formats and employing new means of storytelling are some of Republic’s value propositions. We are extremely excited to power this digital transformation in the media and entertainment space with integrated hardware and software experiences,” said Anant Maheshwari, President, Microsoft India.