Aajtak.in, the digital avatar of the news channel, has claimed it has become the No. 1 Hindi News website as per the latest comScore data for desktop. As per the data, Aajtak.in led with over 4.1 Million Unique Visitors (Desktop) in March ’17 while the next Hindi website recorded 3.1 Million Unique Visitors.
In addition to Aajtak.in’s leadership, the India Today Group has also claimed to retain the No. 2 position in the News and Information Category with over 11.5 Million unique visitors (Desktop). Quoting the last comScore data, Aajtak has recently claimed to be No.1 Hindi News App.
Speaking on the latest results, Kalli Purie (Group Editorial Director, Broadcast & New Media), India Today Group, said, “There is a consistent focus on speed, speed, speed. Because the new user values speed above everything, and we at Aaj Tak have always known the value of speed and the burning urge to be the first to know. We have done it in TV with first usage of new technology and we are doing it on the web. Getting credible news from a trusted source fast on the web is the need of the hour. We shine in that genre!”
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Harpreet Singh
harpreet.singh@ketchumsampark.com
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