In September last year, Google announced the launch of YouTube Go, an app reimagined for the next generation of YouTube users. After months of expanded testing and refinement, Google has announced the launch of the beta version of YouTube Go available for download on the Google Play Store in India.
Every aspect of YouTube Go was designed from the ground up, with four main principles in mind — it’s relatable, with fresh and relevant video recommendations tailored to one’s preferences; the app is designed to be offline first and improve the experience of watching videos on a slower network; it gives one more control over data usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s social, allowing one to share videos quickly and easily with friends nearby.
Key features of YouTube Go include:
The internet giant has worked hard on refining the features that the user has inspired them to build and gain new insights along the way. Some things they’ve learned in the run-up to this beta release include making the home screen fresher and more relevant for users, so they can find amazing videos easily. They’ve also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity. While the app is in its beta release, they’ll continue to listen to the user’s feedback and improve the app before launching more broadly. They’ll also be holding several activities in Udaipur over the upcoming weeks to glean more insights from users on the ground.
With the rapid transformation sweeping India’s mobile internet landscape, Google knows there will be a greater demand for a fast and accessible video app. Jay Akkad, Product Manager, YouTube, recently watched ‘Vidya Vox @ YouTube FanFest India 2017.’
