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YouTube Go launches beta version in India

This app was designed with four principles - it’s relatable, it’s designed to be offline first; gives more control over data usage, and it allows one to share videos easily

In September last year, Google announced the launch of YouTube Go, an app reimagined for the next generation of YouTube users. After months of expanded testing and refinement, Google has announced the launch of the beta version of YouTube Go available for download on the Google Play Store in India.

Every aspect of YouTube Go was designed from the ground up, with four main principles in mind — it’s relatable, with fresh and relevant video recommendations tailored to one’s preferences; the app is designed to be offline first and improve the experience of watching videos on a slower network; it gives one more control over data usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s social, allowing one to share videos quickly and easily with friends nearby.

 Key features of YouTube Go include:

  • A home built for users: YouTube Go home screen features trending and popular videos in one’s area, so that one can find and discover videos that they and their community care about.
  • Preview videos before the user saves or watches: On YouTube Go they’ll show one a preview of the video when they tap on a thumbnail, giving the user a better sense of what the video is about before they decide if they want to watch it.
  • Choose the resolution when saving or streaming videos: The user can choose to save a video for offline viewing later or stream it now. It also allows one to choose the amount of data they’d like to spend on that video.
  • Share videos with friends nearby: Share videos with friends and family nearby without using any data. One can send and receive videos instantly and offline with others using the YouTube Go app.

The internet giant has worked hard on refining the features that the user has inspired them to build and gain new insights along the way. Some things they’ve learned in the run-up to this beta release include making the home screen fresher and more relevant for users, so they can find amazing videos easily. They’ve also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity. While the app is in its beta release, they’ll continue to listen to the user’s feedback and improve the app before launching more broadly. They’ll also be holding several activities in Udaipur over the upcoming weeks to glean more insights from users on the ground.

With the rapid transformation sweeping India’s mobile internet landscape, Google knows there will be a greater demand for a fast and accessible video app. Jay Akkad, Product Manager, YouTube, recently watched ‘Vidya Vox @ YouTube FanFest India 2017.’

Tags: YouTube Go
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