Sounds have the ability to not just take you back in time to places and people in the dusty corners of your mind but it also acts as a memory hook. Even when people donât remember the words, they remember the melodies and what more can a brand ask for than readability and recall. This is also probably the reason why sounds have often played an intrinsic part in marketing and brand communication.
Keeping the power of sound in mind, The Social Street has entered into an exclusive partnership with Amp.Amsterdam, a sound design, identity and innovation company. Through the partnership, The Social Street intends to help brands in India leverage the science of sound in their brand communication.
With offices in Amsterdam and New York City, plus an army of composers, producers, and creatives sprinkled around the globe, Amp.Amsterdam works in all 24 time zones simultaneously, and their extended family of publishers, record labels, and festivals makes them a truly global force.
Speaking about the partnership, Pratap Bose, Chairman and Co-Founder, The Social Street, said, âOur partnership with Amp.Amsterdam was just the one we were looking for, as we aim for greater uniqueness in our array of brand offerings and getting deeper into the immersive experiential experience.â
âThe DNA and the people at The Social Street are a perfect match with the team, vision and philosophy at Amp.Amsterdam. We are very proud to partner with Indiaâs most innovative ad agency and open up new ways together to amplify brands in India,â said Dagmar Heijmans, Strategy Director and Co-Founder, Amp.Amsterdam.