Rediffusion Y&R has appointed Siddhant Lahiri as Strategic Planning Head. Lahiri will be based in Mumbai and report to Navonil Chatterjee, the Chief Strategy Officer.
Having spent almost half a decade in JWT working across their Mumbai and Delhi offices, Lahiri comes with abundant expertise in both major global brands as well as small-and-medium sized entrepreneurs. His experience spreads across categories like FMCG, food, beverages, personal care, over the counter (OTC) products and automobiles.
Lahiri is the man behind the formulation of various communication strategies for a plethora of well-known brands from the houses of Pepsi, Unilever, Godrej, Hersheyâs, Roche Diagnostics, Parag Foods, Hero Motocorp and Paras Pharmaceuticals. He has won several industry awards at the Asian Marketing Effectiveness and Strategy Awards (AMES), Effies, and the Warc Prize for Asian Strategy.
His essays have been published in BrandZ and Warc and he is also a visiting faculty at MICA, KJ Somaiya Institute of Management Sciences and Research and Xavierâs Institute of Communication.
Lahiri is a cinema and theatre enthusiast and loves reading too.
Dhunji S Wadia, President, Rediffusion Y&R, said, âWe are delighted to have Siddhant with us. He brings with him a lot of passion, energy and bright thinking. We want to work with the best and Siddhant is a great addition to our team. Looking forward to many more winning stories together in the near future.â
Lahiri said, âRediffusion Y&R is writing a new story for itself â and Iâm honoured to have the opportunity to contribute a chapter. It is a place teeming with possibility and energy and I cannot wait to see what the future here brings. This also gives me an exciting opportunity to lead the team here and I look forward to creating many compelling brand narratives with them.â