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Publicis, BBDO win Gold at 2017 APAC Effie Awards

Eight Indian agencies won 16 metals at the Asia Pacific awards including two Gold, eight Silver and six Bronze

Winners of the APAC Effie Awards 2017 were announced at the Awards Gala last Friday at Four Seasons Hotel Singapore, celebrating Asia Pacific’s most effective marketing campaigns. The Awards Gala, attended by some 200 industry professionals, presented a total 71 Effies – 1 Grand Effie, 15 Gold, 21 Silver and 34 Bronze. Australia emerged as the strongest market in the region on the effectiveness stage this year, contributing the highest number of metal winners last night. Following in the ranking are India and New Zealand.

Out of the total 16 metals won by eight Indian agencies, Publicis Communications and BBDO India won a Gold each. Publicis Communications won a Gold for the campaign ‘The Giant Demo of Strength’ for Ambuja Cements under the category Other Products and Services. BBDO India’s ‘Dads #ShareTheLoad’ for P&G India’s product Ariel grabbed a Gold (category: Positive Change Social – Brands) and a Silver (category: Social Media Marketing) too.

Ogilvy and Mather India won four awards, including a Silver for the campaign ‘The Joy Exchange’ (for The Akanksha Foundation) under the category Sustained Success and three Bronze for ‘Jhatka Mana Hai (No More Jerks)’ for Bajaj Auto in the category Automotive, ‘Winning the 4G Race Without 4G’ for Vodafone India under the category IT /Telco and ‘Taste of Togetherness’ for HUL under the category Sustained Success.

Other agencies that won big at the awards include TLG India winning three Silver for their work for Bajaj Auto - campaign: Bajaj V - The Nation's Bike (category: Automotive), campaign: Experience Pride with Nation's Bike (category: Brand Experience – Products) and Hero of Category vs Heroes of India (category: David vs Goliath).

MullenLowe Lintas Group also grabbed three metals (two Silver and a Bronze). TBWA India, McCann Worldgroup India and Medulla Communications each won one metal.

Brewtroleum by DB Breweries and Colenso BBDO took home the highly coveted Grand Effie. The same case has also won three Gold and one Silver.

Four Special Awards were presented on the night. Clemenger BBDO was named the APAC Effie 2017 Agency of the Year, bagging 12 metals. On the network level, BBDO Worldwide took the lead, with a total haul of 29 metal awards, including the Grand Effie, followed by Ogilvy and Mather and MullenLowe Group coming in the second and third position respectively.

Awards Chairman Anthony Wong said, “At the Effies, we recognise in particular great ideas that work in tomorrow’s world. Work that has achieved exceptional results by having effective media strategies that augment the brilliant ideas. Work that leads the transformation of business and communication. Work that shines the light on the next chapter of how content and technology collide to make brands matter more than ever. With the bar raised higher year on year, it is a lot more competitive and harder to bring home an Effie now than before. The winners tonight showcase the best work to represent the whole of Asia Pacific. Congratulations to all the winners!”

List of winners:

Entry Title

Category

Client

Agency

Country

GRAND EFFIE

Brewtroleum

Brand Experience - Products

DB Breweries

Colenso BBDO

New Zealand

GOLD

Brewtroleum

Beverages – Alcohol

DB Breweries

Colenso BBDO

New Zealand

The Massive Hit

Beverages Non-Alcohol

Frucor Beverages (Australia)

Clemenger BBDO / TKT

Australia

How Old Will You Be?

Financial Products & Services

Bank of New Zealand

Colenso BBDO

New Zealand

The Giant Demo Of Strength

Other Products & Services

Ambuja Cements

Publicis Communications

India

Backyard Burger King

Restaurants

Burger King

Colenso BBDO

New Zealand

The Boys

Retail

Pacific Brands

Clemenger BBDO

Australia

Backyard Burger King

Brand Experience – Services

Burger King

Colenso BBDO

New Zealand

Snickers HUNGERITHM

Branded Content

Mars Australia

Clemenger BBDO

Australia

Brewtroleum

Media Innovation

DB Breweries

Colenso BBDO

New Zealand

Meet Graham

Media Innovation

Transport Accident Commission

Clemenger BBDO

Australia

Dads #ShareTheLoad

Positive Change Social – Brands

P&G India

BBDO India

India

Cat Street View

Small Budget-Services

Hiroshima Prefecture

I&S BBDO Japan Group / KOO-KI

Japan

The Boys

Social Media Marketing

Pacific Brands

Clemenger BBDO

Australia

Defeating Exam Hunger

Youth Marketing

Mars Food China

BBDO and Proximity China

China

Brewtroleum

Brand Experience – Products

DB Breweries

Colenso BBDO

New Zealand

SILVER

Bajaj V - The Nation's Bike

Automotive

Bajaj Auto

TLG India

India

Be a Family Person

Consumer Electronics and Durables

BenQ

BBDO Taiwan

Taiwan

A Natural Silence

Food

Brownes Dairy

Meerkats

Australia

Meet Graham

Government / Institutional

Transport Accident Commission

Clemenger BBDO

Australia

Cognitive Collection

IT /Telco

IBM

Ogilvy & Mather Singapore

Singapore

Cat Street View

Travel / Tourism

Hiroshima Prefecture

I&S BBDO Japan Group / KOO-KI

Japan

Experience Pride with Nation's Bike

Brand Experience – Products

Bajaj Auto

TLG India

India

Cat Street View

Brand Experience – Services

Hiroshima Prefecture

I&S BBDO Japan Group / KOO-KI

Japan

MILO Champions

Brand Revitalisation

Nestlé

Ogilvy & Mather

Singapore

The Boys

Branded Content

Pacific Brands

Clemenger BBDO

Australia

Hero of Category vs Heroes of India

David vs Goliath

Bajaj Auto

TLG India

India

Brewtroleum

Positive Change Environmental – Brands

DB Breweries

Colenso BBDO

New Zealand

The Heart Attack Act

Positive Change Social – Non-Profit

The New Zealand Heart Foundation

Barnes, Catmur and Friends Dentsu

New Zealand

Don't Ignore a Cough

Programmatic

Flordis

Affinity

Australia

Embracing Dirt Now an Act of Faith

Seasonal Marketing

Unilever

MullenLowe Lintas Group

India

Lamb:Saving Australia Day 'Orphans'

Seasonal Marketing

Meat and Livestock Australia

The Monkeys

Australia

Dads #ShareTheLoad

Social Media Marketing

P&G India

BBDO India

India

This Bike Has MS

Sponsorship & Event Marketing

MS

Grey

Australia

#HelpAChildReach5

Sustained Success

Hindustan Unilever

MullenLowe Lintas Group

India

The Joy Exchange

Sustained Success

The Akanksha Foundation

Ogilvy India Group

India

Snap Counsellors

Youth Marketing

LoveDoctor.in, Chayn India

TBWA\India

India

BRONZE

Jhatka Mana Hai (No More Jerks)

Automotive

Bajaj Auto

Ogilvy India Group

India

The Water that Loves Water

Beverages Non-Alcohol

Coca-Cola Japan Co.

Ogilvy & Mather Japan GK

Japan

Old PC Can't Open the New World

Consumer Electronics and Durables

Intel China

Ogilvy Beijing

China

Winning Smart in Malaysia

Consumer Electronics and Durables

Huawei Technologies Malaysia

Ogilvy & Mather Advertising

Malaysia

Continued Push for an Equal Future

Corporate Reputation/Professional Services

ANZ

TBWA Melbourne

Australia

Mini Legends

Financial Products & Services

National Australia Bank

Clemenger BBDO

Australia

Owning the First Job Trigger

Financial Products & Services

ANZ

TBWA\Melbourne

Australia

Lamb: Bringing Australians Together

Food

Meat and Livestock Australia

The Monkeys

Australia

Snickers HUNGERITHM

Food

Mars Australia

Clemenger BBDO

Australia

The Story of India’s Maggi Crisis

Food

Nestle India

McCann Worldgroup India

India

Stop It At The Start

Government / Institutional

Australian Government - DSS

BMF

Australia

The Heart Attack Act

Government / Institutional

The New Zealand Heart Foundation

Barnes, Catmur and Friends Dentsu

New Zealand

Don't Ignore a Cough

Healthcare

Flordis

Affinity

Australia

This Bike Has MS

Healthcare

MS

Grey

Australia

Embracing Dirt Now an Act of Faith

Household/Home Products & Services

Unilever

MullenLowe Lintas Group

India

Winning the 4G Race Without 4G

IT /Telco

Vodafone India

Ogilvy India Group

India

Supermarket Switch Challenge

Retail

ALDI Australia

BMF

Australia

World's First VR Department Store

Retail

eBay Australia and New Zealand

Pulse Communications

Australia

Visa The Chase

Brand Experience – Products

Visa Information System (Shanghai)

BBDO and Proximity China

China

This Bike Has MS

Brand Experience – Services

MS

Grey

Australia

This Bike Has MS

Branded Content

MS

Grey

Australia

MMDA IsThereAProblem,Officer?.com

Branded Utility

Metro Manila Development Authority

McCann Worldgroup Philippines

Philippines

Winning Smart in Malaysia

David vs Goliath

Huawei Technologies Malaysia

Ogilvy & Mather Advertising

Malaysia

Amnesty Unblocker

Media Innovation

Amnesty International

Colenso BBDO

New Zealand

Snickers HUNGERITHM

Media Innovation

Mars Australia

Clemenger BBDO

Australia

Continued Push for an Equal Future

Positive Change Social – Brands

ANZ

TBWA\Melbourne

Australia

#staynegatHIVe

Positive Change Social – Non-Profit

Love Yourself

Dentsu Jayme Syfu

Philippines

Free Puppies Forever

Positive Change Social – Non-Profit

Vision Australia

McCann

Australia

The Give Registry

Shopper Marketing

Myer

Clemenger BBDO

Australia

Reword

Small Budget-Products

Headspace

Leo Burnett Melbourne

Australia

Last Words

Small Budget-Services

Indian Association Palliative Care

Medulla Communications

India

Maybelline: #BeYourOwnFilter

Social Media Marketing

L’Oreal Singapore

TBWA\Singapore

Singapore

Mini Legends

Sponsorship & Event Marketing

National Australia Bank

Clemenger BBDO

Australia

Taste of Togetherness

Sustained Success

Hindustan Unilever

Ogilvy & Mather Group

India

 

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