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Interactive Avenues wins Great Indian Workplaces Award 2017

The agency judged on the parameters of providing a congenial, caring, safe, and enjoyable and trust based culture

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India, has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.  

GIWA recognizes extraordinary workplaces in India that creates happy employees. IA has been judged on the parameters of providing a congenial, caring, safe, and enjoyable and trust based culture where employees wish to return back to work every single day and take pride in their work, enjoy lower levels of stress, high degree of professional learning, and growth driven by visionary leadership. It also acknowledges organizations that have stringent policies towards sexual harassment, a humane approach towards special ability people, gender equality, care for society, people focus like healthcare, fun at workplace, facilities like food and recreation. 


Savita Mathai, Chief Talent Officer, IPG Mediabrands, said, “Interactive Avenues has always been ahead of the curve on talent practices. They have strong leaders who are truly committed to building a vibrant work culture where people thrive and are driven to give their best.”

Amar Deep Singh, CEO, Interactive Avenues, said, “We’ve always maintained that our team is our biggest asset, who have helped make IA the largest and the best Digital Agency in the country. Therefore, it is our responsibility to provide them with the best of facilities and give them the culture that will flourish their talent and motivate them to collaborate and work towards a common goal.”

GIWA is part of the Workplace Culture Summit, a premier knowledge-exchange platform that brings together Workplace Culture Champions to share ideas, information and solutions around the framework and key developments that will shape the Workplace Culture of the Future.

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