The first set of D&AD Pencil winners for 2017 were announced yesterday, but entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won. Among 177 Pencils awarded worldwide on day one from eight categories, India was sixth most awarded country bagging 6 Pencils.
BBDO India won two Pencils for ‘Dads #ShareTheLoad’ campaign done for P&G India’s Ariel Matic in Advertising & Marketing Communications/Brand category under Creativity for Good and Integrated Campaign category under PR.
Ogilvy & Mather India, Gurgaon secured a Pencil for its ‘The 100 Pipers Guitar Series’ campaign done for Pernod Ricard India’s 100 Pipers in Illustration for Advertising category under Crafts for Advertising. The agency’s Mumbai office bagged a Pencil for ‘Savlon Healthy Hands Chalk Sticks’ campaign for ITC’s Savlon in Advertising & Marketing Communications/Brand category under Creativity for Good.
J. Walter Thompson India won a Pencil for its work titled ‘Blood Banking’ done for Indian Red Cross Society in Service Design category under Creativity for Good.
Ek Type also bagged a Pencil for its campaign ‘Baloo’ done for Open Source through Google in Typefaces category under Crafts for Design.
So far the Top 6 ranking countries by Pencils won are:
United Kingdom - 38 Pencils
United States - 33 Pencils
Australia - 17 Pencils
France - 9 Pencils
Japan, Singapore and Sweden - 7 Pencils
India – 6 Pencils
The Top 5 ranking companies so far are:
Dentsu - 6 Pencils
Fred & Farid - 5 Pencils
Great Guns and Clemenger BBDO Melbourne - 4 Pencils
Kinetic Singapore, Iconoclast, The New York Times Magazine, CHI&Partners, Ogilvy & Mather Chicago, Ogilvy New York - 3 Pencils
The total number of Pencils awarded in each category are:
Writing for Design - 6 Pencils
Outdoor - 21 Pencils
Crafts for Design - 24 Pencils
PR - 26 Pencils
Crafts for Advertising - 32 Pencils
Creativity for Good - 33 Pencils
Music Videos - 12 Pencils
Magazine & Newspaper Design - 23 Pencils
All 177 pieces will appear in the 55th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
D&AD President Bruce Duckworth said, “Over 220 international creative leaders have come to judge the D&AD Professional awards this year and I am thrilled to see the range of Pencils on day one of results. Even at this early stage we are delighted to see the fantastic quality of work coming through from all around the world. Watch this space for even more tomorrow.”
D&AD’s Wood Pencils are equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual. Graphite Pencils are equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core. Yellow Pencils are awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. Black Pencils are the ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful of Black Pencils are awarded each year, if any.