Goafest, in its 12th edition, has pledged to reduce its environmental footprint with the help of National Geographic.
National Geographic will come on board as the ‘Green Partner’ to help make the festival not only a congregation of the country’s best creative and planning minds, but also one that is conscious about its actions and their impact.
Some of the initiatives include the organising committee using recycled paper and making available a system of carpooling for the delegates. However, both National Geographic and Goafest agree that the organisation committee adopting a host of initiatives will not be enough. Real impact and change will happen if the delegates themselves are involved and engaged in this initiative.
Consequently, National Geographic will create an awareness drive throughout the festival to shock, educate and inspire delegates for the need to be environmentally conscious. Delegates will also be encouraged to do their bit, from collecting water they would’ve wasted to ditching plastic bottles for the much sought after National Geographic branded water bottles.
Speaking on the partnership, Swati Mohan, Business Head, Fox Networks Group India, said, “National Geographic has been educating and inspiring people to care for the planet since 1888. We all grew up with this aspirational brand, which, with its spectacular imagery and impactful storytelling, showcased the world to us like we had never imagined before, with an underlining message that we have this beautiful world and we need to make sure we preserve it. We at National Geographic are proud of this legacy, and continue to strive to deliver this message. Our association with Goafest is another endeavour in the same direction — to make our incredible industry aware and conscious about preserving the planet. We are confident that the country’s best creative and planning minds will adopt this cause and be our partners to spread this important message.’’
Commenting on their decision to go green this year, Ashish Bhasin, Chairman Goafest, 2017, said, “This year, apart from being a festival that is associated with excellence, we wanted Goafest to be a festival that is conscious and responsible. Goafest is a gathering of the best in the country, so it’s only natural that we embody the best in everything — including caring about the planet. Consequently, this year, Goafest is green through the various initiatives that we have adopted. We couldn’t find a better partner than National Geographic for this cause. National Geographic is an iconic brand that has always stood for not only educating, but also inspiring people to care about the planet. Together, National Geographic and Goafest promise a memorable and green Goafest 2017.’’
Organised by the Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2017, will be hosted in Goa from April 06 to April 08, 2017.