Farhad Katgara, Business Group Head, has moved out Group M Dialogue Factory and has co-founded Resources Go Beyond, a result- based integrated marketing solutions provider. Resources Go Beyond is looking at coming up with three IPS this financial year. The first one is a Horror Short Film Festival slated for May 2017 in Mumbai.
Katgara, who started his career as Assistant Manager (Production) with Resources & Beyond, a support agency for Lintas, McCann Erickson, Tata Nova, Seventy and many more in 2000, has been part of the advertising and marketing community for over 16 years.
He has been associated with various event companies like Showtime India Pvt Ltd, Live 1 Entertainment, Captro Events, Rams Relationship, Seventy, Cineyug Worldwide and Leo Brunett where he has successfully planned and executed events.
Katgara has also successfully planned and executed events and activations for brands like HPCL, Mumbai Police, Lakme Fashion Week, Smirnoff, launch of Fiat Palio, Samsung Blue I & True I, Axe deodorants and many more. During his career, Farhad has built and developed large teams providing brand development support through, events, sales promotion campaigns, visual merchandising and product merchandising.