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Big FM strengthens core leadership team

Divya Singh has been elevated as National Sales Head. Dheeraj Goel and Rahul Saini have been taken on board as Regional Business Heads

(L-R) Divya Singh, Dheeraj Goel and Rahul Saini

Big FM has strengthened its core leadership team as it enters a new financial year. Continuing her stint with Big FM, Divya Singh has been elevated from her previous position and will take charge as the National Sales Head for key verticals, including Auto, Consumer Durables and Telecom sectors.

Dheeraj Goel, with over 19 years of experience in Regional Sales, Marketing and Operations, joins Big FM as Regional Business Head, North and Rajasthan. Rahul Saini, with over 14 years of experience with the ability to formulate and implement regional level business strategies, has joined Big FM as Regional Business Head West. The new appointees will drive new strategic initiatives as part of their new roles in the organisation.

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Singh is known for driving revenue in highly competitive markets. She is a creative and business savvy sales professional with over 17 years of experience in Radio, Television and Print Media industry. She says, “Big FM is home for me and it is truly gratifying to have been promoted to my new role. I hope to contribute towards my new journey in the organisation by managing the sales, and also by discovering various innovative ways in generating revenue, which will help to fuel the growth of the company.”

Goel with over two decades of experience in the marketing and sales domain, will manage and look after the sales and marketing of the assigned areas, and bring excellent customer service to the table. On the other hand, Saini with his stints at organisations such as Pidilite, Pepsico and Marico among others has an experience of over 14 years in the sales domain, which will further help the organisation thrive in terms of sales and revenue along with customer service.

Goel, on his new role at Big FM, says “I look forward to this opportunity given to me as it would enable me to tap into my fullest potential. At Big FM, my aim is to utilise the skills effectively and drive key business initiatives in the North and Rajasthan regions.”

On his new appointment, Rahul said, “Having been passionate about the media industry, I feel elated to join the Big FM family, and I look forward to add more value to the firm with my abilities in managing large-scale business operations with a high operational complexity.”

Tarun Katial

Commenting on the same, Tarun Katial, CEO of Big FM, said, “I warmly welcome Dheeraj and Rahul to the Big FM family, and congratulate Divya on her new role. I am confident that the new developments will effectively bolster our core sales leadership team, and fuel our growth story in the new financial year.”

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