Having given to the industry marquee properties such as the Emvies, Effies and Abbys, The Advertising Club today announced another annual property, âMarqueesâ, addressing the needs of marketers who form a large constituency of the Advertising Club. The Ad Club has been a catalyst in developing the industry and a leading ideas exchange platform.
The awards intend to recognise brands for their excellence in marketing, but also those who have come out successful despite facing numerous adversities iterating the well-known adage â âThat which does not break you only makes you strongerâ. The debut edition of the Marquees is slated to premiere in August, 2017.
The club has already found support for this new property with Network 18 coming on board as presenting partners.
Speaking about the newly constituted awards, Raj Nayak, President, The Advertising Club and CEO, Colors, said, âBrands operate in a dynamic and evolving environment where challenges are manifold and mostly unpredictable. It is hence important to recognise and honour creativity and effectiveness of brands that take challenges in their stride and emerge triumphant. The Marquees will play the role of acknowledging and cheering brands and marketing initiatives that have been game changers.â
Speaking about the raison dâĂȘtre of the awards, Partho Dasgupta, Chairman, Marquee Awards, said, âWe believe that brands are a force of change and influence in society. The awards will recognise all the elements of marketing with communication being just one of them. We are sure that the awards will emerge as an ultimate benchmark for excellence in marketing.â
Apart from the regular category awards for sectors such as FMCG, banking, auto, insurance, telecom and DTH, consumer durables and e-commerce, the Marquees will also have âMarquee special awardsâ and will recognise brands that have made a name for themselves differently. Some of the examples of the special awards are: Conquering an impregnable fortress, Riding on an emerging wave, Reinventing for the better, Carving out a niche and Traversing uncharted waters.