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Tata Hexa becomes first UV to tow Boeing 737-800 aircraft

Platinum Outdoor and Tata Motors take the ‘Hexaitement’ to the next level by curating this stunt. The car covered over 50 metres, demonstrating its reserve power and torque ability

BestMediaInfo Bureau | Mumbai | March 10, 2017

Tata-Hexa-becomes-first-UV-to-tow-Boeing-737-800-aircraft Click on the Image to watch the Video.

After the national launch of the Hexa, Platinum Outdoor and Tata Motors have taken the ‘Hexaitement’ to the next level by curating a special stunt. The Tata Hexa successfully towed a Boeing 737-800 aircraft weighing 42 tonnes at the Delhi airstrip. Powered by the new 2.2L Varicor 400 engine, the Hexa 4X4 automatic variant, which delivers a torque of 400nm, covered over 50 metres, demonstrating the reserve power and torque ability of the car.

The Tata Hexa pulling the aircraft is indeed a display of confidence as it sets a benchmark in the Indian automobile industry by becoming the first utility vehicle (UV) to take up such a stunt and deliver its brand promise of ‘Whatever it takes!’

The Hexa drivetrain remained unchanged with the only modification being a special towing adaptor used to connect it with the aircraft towing link.

Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors, said, “We are delighted to have completed this remarkable challenge with our newly launched Hexa; a vehicle that is truly capable of achieving the extraordinary. We were very confident that the Hexa will live up to the challenge – ‘Whatever it takes.’ This is the first time in India a vehicle has towed a significant mass, creating a national record.”

Dipankar Sanyal Dipankar Sanyal

Dipankar Sanyal, CEO, Platinum Outdoor, said, “We always aim to come up with innovative executions for all Tata Motors brands and we are very excited with this latest one which also highlights the features of the car.”

Soaring high across the skies, the Hexa branding will adorn the aircraft’s fuselage for two months. The 737-800 will fly across India, taking the Hexa closer to larger audiences, ensuring high visibility for the brand.

The Power-Pull Video:



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