Joshi, who has joined in the new role on March 6, is responsible for driving revenues for the network
BestMediaInfo Bureau | Mumbai | March 9, 2017
Paritosh Joshi, former CEO of India TV, has joined Sun TV network in an advisory role to drive the network revenues, which primarily means the advertising sales. Joshi joined the network on March 6, 2017. He had stepped down from the position of CEO of India TV in August 2016.
Joshi said, âIt is the biggest network with presence in five states in four languages (Tamil, Telugu, Kannada and Malayalam) through over 30 channels. The network has presence in almost all the genres right from kids, GEC, news, music and movies. They are very strong players but it has not really been monetised very well. I think since they have a lot of new initiatives coming up, this is the right time to concentrate on it.â
Joshiâs new role is quite similar to what he was handing initially at India TV. He had joined India TV as a Strategist in 2012, driving ad sales in a consultant role. Later in November 2015, he became the CEO of the news channel.
Joshi is armed with about 32 years of experience in media and marketing, starting his career with Procter&Gamble in 1985. There on, he has been in various organisations, including ITC, Business Standard, Maharaja and Quest. An IIM Ahmedabad alumnus, Joshi spent a long time at Star India, starting in 2005. He is quite known for spearheading Star CJ Alive, the home-shopping channel from Star India.
Joshi has been a part of many industry bodies, including Media Research Users Council (MRUC), has head the IRS technical committee at the MRUC, director as Indian Broadcasting Foundation and was in the technical committee of Broadcast Audience Research Council (BARC) India. He is currently a part of the Advertising Standards Council of India (ASCI).