Paperboat Brandworks wins Croma

Lowe is the incumbent. Maxus handles the media duties for Croma

BestMediaInfo Bureau | Mumbai | March 30, 2017

Infiniti Retail has appointed Mumbai-based creative agency Paperboat Brandworks as the creative agency on record (AoR) for Croma. Lowe was the earlier creative AoR. Maxus handles the media duties of Croma.

Infiniti Retail is a Tata Sons subsidiary and deals in consumer durables, electronics and other electrical appliances. While it is a retail store chain, the company also has an electrical appliances brand in the name of Croma.

Commenting on the agency appointment, Ritesh Ghosal, Chief Marketing Officer, Infiniti Retail, said, “We have worked with Paperboat Brandworks on a project basis off and on and have developed a warm relationship and faith in their ability to do justice to our mandate. We look forward to a productive partnership with them.”

Arijit Ray

Arijit Ray, Co-founder and Managing Partner, Paperboat Brandworks, said, “Croma has been a true pioneer in the electronic retail space and we are thrilled to win the creative mandate. The kind of consumer-centric initiatives the marketing and technology teams are putting in place in the omni-channel marketing arena is really heartening. We are looking forward to an enduring relationship and creating some refreshing work on the brand.”

Arindam Sengupta

Arindam Sengupta, Co-founder and Managing Partner, Paperboat Brandworks, added, “We are really excited to win the Croma AoR. Croma has evolved into one of the finest consumer retail brands in the country. The plans are really aggressive and forward-looking. We are looking forward to working closely with the marketing team to build the creative footprint for the brand to help realise the marketing objectives.”

Raju Gondhlekar

Raju Gondhlekar, Co-Founder and Managing Partner, Paperboat Brandworks, commented, “The importance of a consistent design and visual language in the competitive electronic retail space will only increase. We are looking forward to this opportunity of working with the marketing team in creating a powerful visual code for the brand, and help bring to life the numerous innovations that are on the anvil.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com