BBH India has announced the appointment of Piyush Aggarwal to lead the agency’s digital strategic direction. Reporting to Sanjay Sharma, Managing Partner and Head of Strategy, the position takes on is a broad remit across BBH India’s creative offerings. Aggarwal will be responsible for integrating data-driven, innovative and proprietary digital solutions across a spectrum of BBH India’s clients.
Commenting on the appointment, Sharma said, “Aggarwal joins us at an important growth phase in our journey. He has great experience in leading multiple facets of digital marketing and a rare knack for using data to deliver innovative, ROI driven digital solutions. His understanding of consumers, experience in working with different technologies as well as enthusiasm will be great assets for the agency. His addition will further strengthen our digital core. I am excited to have him on board. ”
Aggarwal brings with him 12 plus years of experience in digital marketing. Prior to BBH, he was Digital Media Director (India) at SapientRazorfish, working across key clients including Maruti Suzuki, Tourism New Zealand, Tirun Travel Marketing, Sanctum Wealth Management and a few more. He also spearheaded the digital consulting practice for clients like Aditya Birla Academy and Asian Paints.
From leading digital account teams to managing SMB (Small and Medium-sized Businesses) marketing operations at Microsoft India, and setting up client operations and data analytics teams in India for a programmatic ad-tech company called Chocolate (by Vdopia), Aggarwal has worked across multiple aspects of digital business solutions. He has worked with agencies like Havas and Quasar as well, where he led performance marketing strategies for brands like Airtel, Air France, Visa, Max Life Insurance, Reckitt Benckiser and more.
On joining BBH India, Aggarwal said, “Big data and data-driven digital thinking have climbed to the top of brand’s agenda across all corporates. I am excited to join BBH’s young and nimble flock. My role as digital strategist would be to put digital at the heart of their existing creative and strategic thinking and create omni-channel brand experiences and customer engagements for all their clients”
In 2016, digital was at the heart of most of BBH India’s work, be it Uber’s first brand campaign in India Move Forward, Coverfox’s YouTube and Facebook campaigns or Channel V’s rebranding campaign.
With output strongly entrenched in both strategy and creativity, BBH India has evolved from a traditional advertising agency to a ‘creative business with connected specialisms’ like design and brand consulting, digital strategy, agile production (BlackSheep Live), brand experience, content and entertainment marketing.