She will be responsible for spearheading and ensuring growth, infusing strategic thinking and innovation and exceeding client expectations
BestMediaInfo Bureau | Mumbai | March 24, 2017
Maneeza Ahuja has been appointed as Branch Head, Percept/H Delhi with the additional responsibility of leading the North India portfolio of Percept One. The announcement comes close to the heels of Harindra Singh taking the operational control of Percept Group.
Ahuja was working with Hindustan Times as AVP, Marketing, till May 2015.
Ahuja comes on board in the capacity of as Branch Head, Percept/H Delhi and Senior VP and Head, Percept One-North. She will be responsible for spearheading and ensuring growth, infusing strategic thinking and innovation and exceeding client expectations across all P One communication corridors (creative, experiential and PR) in New Delhi. With her core mandate of growth, she will help grow the overall business even as she creates stickier and integrated client engagements that help percolate and propel the Percept One philosophy, mandate and benchmark.
Nupur Mahajan, Chief Executive Officer, Percept One said, “Maneeza has deftly transitioned from agency to brand all the while juggling ideation, strategy, brand and business. This lends her certain roundedness, which is very Percept One. And we look forward her funnelling this diverse knowledge capital in one cohesive whole for Percept One and our client network.”
Ahuja comes with 17 years of experience in the marketing and communication industry. She has expertise across brand building, business consultancy, planning, conceptualisation, market analysis, corporate communications, new product launch, channel development, and key accounts management. A strategic thinker with expertise to build brands, she is skilled in developing innovative marketing strategies and focusing on relevant growth engines delivering 360 degree brand communication to achieve better market penetration and garner large consumers.
In her previous assignments, Ahuja was associated with leading global organisations including FCB Ulka, McCann Erickson, HT Media, Lowe Lintas, Ogilvy & Mather and Bharti-Walmart. She has worked across multiple domains in advertising and handled brands like Vodafone, Samsung, LG, Dalmia, DLF, British Airways to name a few.
Commenting on her role, Ahuja said, “Coupling instinct and experience with forward thinking is what is required to deliver breakthrough growth in businesses. And as a strategic partner to businesses and brands, my involvement is 360 degree. The role is both stimulating and challenging and I look forward to another success story.”
Percept/H is a 50:50 joint venture between Percept Ltd. and Hakuhodo Inc., Japan’s second largest advertising agency. Percept/H is the flagship advertising agency of Percept One with branches across Mumbai, New Delhi, Pune, Bangalore and Chennai. Its client roster includes FedEx, IOCL, Toyota, Gems Education, Panchshil Realty, Force Motors, and Delhi Police. Percept One delivers marketing solutions that transform brands and grow businesses.