The agency has been appointed as the AoR for the launch of ActivKids Immuno Boosters by Cipla Health
BestMediaInfo Bureau | Mumbai | March 14, 2017
Law & Kenneth Saatchi & Saatchi has won the creative mandate for the global pharmaceuticals company Cipla Health. The account, which was won following a multi-agency pitch, will be handled by the agency's Mumbai office.
The agency has been appointed as creative AoR for the launch of ActivKids Immuno Boosters, a unique nutritional supplement for kids that helps build their immunity.
Anil S Nair, CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India, said, “We are excited to have been entrusted with the responsibility to launch this truly innovative product which comes in a delightful format for kids. Our task is to change the conversation around a child’s health. While mothers today are concentrating on height, weight and mental growth, the focus needs to move towards their child’s immunity, as it’s the foundation for a child’s development.”
Speaking about the product and on choosing L&K Saatchi & Saatchi, Himava Nath, Head Marketing, Cipla Consumer Healthcare, said, “ActivKids Immuno Boosters is a breakthrough product for kid’s nutrition and is a result of years of research by Cipla R&D. Reports suggests that there is high incidence of infections and illness in Indian kids. This is a result of sub-optimal nutrition, adulteration in food and increased levels of pollution. Immuno Boosters with its innovative choco-bite will help bridge the nutrition gap and build immunity in kids. We are happy to have Law & Kenneth Saatchi & Saatchi as our creative partners and together we endeavour to educate the consumers on issue of low immunity for their child through our communication at different touch points.”