The mandate includes complete brand strategy and communication. There was no formal pitch involved
BestMediaInfo Bureau | Mumbai | March 21, 2017
Chennai-based eye care brand Dr. Agarwal’s has awarded its creative mandate to Famous Innovations Bangalore. The mandate includes complete brand strategy and communication. There was no formal pitch involved.
Commenting on the win, G V Krishnan, CEO South, Famous Innovations, said, “It’s an honour to be associated with a prestigious brand like Dr. Agarwal’s and their legacy of curing millions of eyes in the last 60+ years in the field. There is a sincere passion for eye care and keenness to make a difference among the leadership team at Dr. Agarwal’s, which truly excites us. The brand is widely respected in the South of India and in many cities around the world, we now look forward to partnering them as they explore new markets across the country and scale greater heights.”
Speaking about the association, Dr Adil Agarwal, CEO, Dr. Agarwal’s, said, “2017 promises to be a defining year for our brand with strong expansion plans on the cards. In Famous Innovations, we saw a partner who can understand our Vision and help enhance it both strategically and creatively. Innovation has been at the centre of everything we do at Dr. Agarwal’s with the aim to push the possibilities in eye care and create larger impact. We found the same spirit in the way Famous thinks and acts.”
Famous Innovations also has names like Raymond, Titan, CaratLane, Lakme, Ruosh Shoes, Nestle, Snapdeal, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Vadilal, Forbes, Myntra, D’Décor among others on its client list.