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Expereal announces partnership with Australia-based Believe Branding

Expereal has been set up by Aniruddha Banerjee. The partnership will bring together local market insights with international brand designs for brands in India

BestMediaInfo Bureau | Mumbai | March 9, 2017


Believe Branding, the international brand consultancy, and Expereal, the Indian business transformation consultancy, officially announced their partnership to unite local market insights with “best in class” international competency in brand design delivery. Both the companies were working for the past three years now and found it the right time to make an official announcement.

Aniruddha Banerjee, Co-Founder and Partner of Expereal, said, “While these two companies are independently available to work for clients, but the combination together is a potent one because we bring the best of Indian insights and knowledge and the best of global design. It was a loose arrangement before and we were working on projects then. Now we are absolutely sure that this combination produces successful results and works like magic. Therefore, we thought that we should let our larger audience know about our partnership.”

(From left) Blair Triplett, Nirmal Dayani, Aniruddha Banerjee & Avik Chattopadhyay (From left) Blair Triplett, Nirmal Dayani, Aniruddha Banerjee & Avik Chattopadhyay

Believe Branding are both designers and brand consultants with a firm belief that more than ever, brand advantage comes from generating ideas that change behaviours, disrupt the status quo and inspire followers. With offices in Sydney and Melbourne and with specialists regularly on the ground in India and Dubai, the company is well placed to leverage considerable European, Asian, Indian and Middle Eastern experience to unite the best of local insight with international best brand practices.

Blair Triplett, Managing Partner and Co-Founder of Believe, said, "The opportunity to partner successfully with Expereal is the first step any serious client in India should take as a catalyst to bringing brand strategy to life by way of compelling design. The collaboration is proven over a number of years and the skill sets are one hundred per cent complimentary.”

Expereal is a two-and-a-half-year-old brand consulting company, based in Gurgaon. Their mandate is to dig deep into the core of why a brand exists, transform brands and businesses via relentlessly seeking to unearth the ‘nugget of Insight’ that will lead to brand profitability and a lasting competitive edge.

Banerjee said, "The opportunity for Expereal to collaborate with Believe is truly a first class offering to FMCG and corporate clients alike. Being able to bring to life real and tangible insight by combining brand strategy and international design to help transform Indian businesses is long overdue."

Talking about how different it is working in India than abroad, Triplett said, “It is very different. The population here represents very different intricacies and thought process. Local level insights in one part compared to the other can often be very different, whereas in Australia one insight applied at one place can be applied at the other place too. Therefore, we value the partnership with Expereal as they help us with local insights and help us design at international standards. That is why we have tremendous success in India.”

Banerjee said, “We have a particular process of getting to the insights, which is similar for various demographical areas.”

Expereal and Believe have first worked together on Hawkeye, a brand by Godfrey Philips India.

Aditya Deb Gooptu, Business Head and Executive VP, Godfrey Philips India (GPI), said, "The Believe-Expereal combination has continually delivered strategically and creatively with the recent work on the Hawkeye brand being no exception. Working directly with the management team is always a pleasurable and engaging experience and allowed the essence of the brand to be defined and brought to life beyond expectation. I would not hesitate to recommend Believe and Expereal, the partnership is truly first class.”

The second client on which both the companies worked together is Winkies. Anirban Ghosh, CEO, DreamBake, said, “Expereal and Believe have helped transform our fledgling Winkies brand into a benchmark brand for the cakes industry in India. We have achieved massive growth in the last three years, and have invested hugely in capacity building thanks to powerful demand. I would recommend this partnership to anyone.”


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