The network has refreshed the channels’ packaging, look and feel in Madhya Pradesh/Chhattisgarh, Bihar/Jharkhand and Rajasthan and will simultaneously launch new shows on the regional channels
BestMediaInfo Bureau | Mumbai | March 1, 2017
Continuing with the on-going refresh process of its channels, ETV channels in Madhya Pradesh /Chhattisgarh, Bihar/Jharkhand and Rajasthan also underwent a complete makeover. Apart from the fresh packaging, new look and feel; new shows were also launched on these channels.
Commenting on the revamp, Avinash Kaul, President, Strategy, Product and Alliances, Network 18 and Managing Director, A + E Networks, TV18, said, “We are committed to bring the best in terms of content, formats and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat and Karnataka have already been revamped. The changes that are being affected in these three channels now are a part of the same process towards ensuring a consistent, common and superlative viewing experience.”
In terms of the programming, all three channels will have a hard hitting debate show Prime Debate at 8.00 pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss it threadbare. The show will be hosted by anchors like JP Sharma in Rajasthan and Praveen Dubey and Prakash Chandra Hota in MP and Chhattisgarh. A new crime show ‘Tafteesh’ will also be launched in all three channels. It will highlight the latest crime stories from each state. Special shows such as ‘News Trendz’ on ETV MP will present the latest trends on social media. ‘Seedhi Satt’ is a one-on-one interview show with Shreepal Shaktawat on ETV Rajasthan.
Rajesh Raina, Group Editor, ETV News Network, added, “We are very excited about these changes that we are executing on all our channels. We feel that these will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen our connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters to them most.”
To promote the new look, the channel will also be rolling out a multi- media campaign across the states.