Kumar will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others
BestMediaInfo Bureau | Mumbai | March 21, 2017
Dentsu Aegis Network’s digital agency Dentsu Webchutney has appointed Anil Kumar as Executive Vice-President and Branch Head for the Delhi office. He will report to Sidharth Rao, Chief Executive Officer and Co-founder, Dentsu Webchutney. Kumar will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others.
Kumar is a marketing professional with over 18 years of work experience with FCB, Grey, TBWA, Contract and Lintas. This long stint was followed by another five years as Executive Director, Millennium Spire, a Singapore-based FDI fund. This success fuelled Kumar’s passion for nurturing start-ups and led to co-founding of inQbis, a boutique business consulting firm focussed on providing strategic and marketing direction to early-growth ventures in infrastructure, agri-products, retail design and e-com sectors.
Kumar said, “I am seriously inspired by the impact of digital, both as a medium and a technology, on our day to day lives. It is changing fast human behaviour itself. For a marketingprofessional, digital is the ultimate delight because of its tremendous ability to sharply identify and establish the shortest route possible to the target audience. And what better place than Dentsu Webchutney, the pioneers in digital, to immerse oneself into this arena and explore.”
Rao said, “Digital is fast moving from a creative communication arena to being a business-enabler. Kumar, with years of mainline advertising experience coupled with extensive hands-on marketing experience, presents a combination that can help our teams appreciate the real business issues more holistically and recommend solutions that can positively impact our client’s bottom lines. We look forward to Kumar steering our largest branch to next levels of growth and recognition."