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Dentsu One wins JK Tyres' 2-wheeler creative mandate

The multi-agency pitch involved Contract, McCann Worldgroup and Law & Kenneth, among others. The scope of work will range across TVC, print, radio, OOH, digital and activation for the launch of the brand’s two-wheeler tyres

BestMediaInfo Bureau | Mumbai | March 3, 2017

JK-with-Total-control

Dentsu One, the full-service creative agency from Dentsu Aegis Network, has bagged the creative mandate for JK Tyre & Industries following a multi-agency pitch. The other agencies that participated in the pitch included Contract India, McCann Worldgroup India and Law & Kenneth.

As part of the mandate, Dentsu One’s scope of work will range across TVC, print, radio, OOH, digital and activation with a focus on launching the client’s two-wheeler tyres.

Vivek Kamra, President - India Operations, JK Tyres, while welcoming the Dentsu Team to the JK Tyre account, appreciated the creative ideas that were brought to the table. He said, “We are happy to have them on board and hope they will effectively communicate our key brand attributes including technological superiority, youthfulness, humility and progressiveness in a truly Indian grown brand, through our creative campaigns.”

Titus Upputuru Titus Upputuru

“We are grateful and delighted with this win. The teams had great fun working on it from ideation to creation. JK Tyres is a great home grown brand and we look forward to building preference and love for the two-wheeler tyre segment of the brand through some powerful communication,” said Titus Upputuru, NCD, Dentsu One.

Sunita Prakash Sunita Prakash

Sunita Prakash, Senior VP, Dentsu One, added, “The challenge is to not only take the brand idea seamlessly into digital and other mediums but, going forward, to own it consistently so that it can stand differentiated in the consumer mind space over time.”

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