Colors Infinity unleashes campaign blitz for Shark Tank season seven

The channel has partnered with InnoTrek 2017 to fund deserving Indian start-ups, giving them a lifetime opportunity to visit and interact with Silicon Valley bigwigs like Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and many more

BestMediaInfo Bureau | Mumbai | March 22, 2017

Colors Infinity has launched a multi-platform marketing campaign for the seventh season of Shark Tank. Following the premiere of the show on Colors Infinity, the channel has gone out with a 360-degree marketing campaign promoting the latest seasons of the show across various platforms, including print, radio, digital, on-air and on-ground.

Bringing the show closer to the Indian fans, Colors Infinity has partnered with several forums such as LetsIgnite, US-India Start-up forum, and others, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired. In a marketing coup, the channel has also partnered with NASSCOM initiative InnoTrek 2017 to fund deserving Indian start-ups, giving them an opportunity to interact with the bigwigs of Silicon Valley like Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and others. The winners will attend workshops, expert round-tables, corporate tours, and networking sessions with successful entrepreneurs from emerging unicorns.

Touching ground zero of the Indian start-up culture, the channel has also roped in a co-working office space provider, Awfis, as a strategic partner, together creating unique digital content. Helping young entrepreneurs polish themselves and be 'pitch ready', Colors Infinity in association with Forbes India will run a digital contest that gives select lucky winners not only a makeover by Jean Claude Biguine and a gift hamper from Herringbone and Sui but also a tête-à-tête with acclaimed venture capitalists. Extending the on-ground connect, Colors Infinity has also strategically partnered with Indian Institute of Management, Bangalore, along with other top B-schools to host a Shark Tank Workshop series to train budding entrepreneurs from across the country.

Sabrina D'souza

Commenting on the marketing plan for Shark Tank, Sabrina D'souza, Head of Marketing, English Entertainment, Viacom18, said, “Our proposition at Colors Infinity has always been disruptive and the promotional campaigns have added a great deal to our unique programme offerings. With the booming start-up culture aided by the Make-in-India initiative, a show like Shark Tank has rightfully caught the fancy of Indian television audiences. Our marketing partnerships and associations are a small step forward towards galvanising the Indian entrepreneurs further.”

An extensive consumer outreach programme has also been rolled out across more than 300 premium outlets such as Café Coffee Day, Gold's Gym, Jean Claude Biguine, Mad Over Donuts, to name a few. The campaign also includes over 25 outdoor sites in Mumbai, Delhi and Bangalore; as well as strategic radio partnerships in Mumbai, Delhi, Bangalore and Chennai.

Returning on seasons seven and eight of the show, Sharks Kevin O'Leary, Mark Cuban, Daymond John, Barbara Corcoran, Lori Greiner and Robert Herjavec will be joined by Guest-Sharks actor-investor Ashton Kutcher, and venture capitalists Chris Sacca and Troy Carter. Claiming that the previous seasons of the show were among the most-watched on the channel, Colors Infinity has brought Shark Tank back with an even more entertaining double-season on weekdays at 9 pm.

Info@BestMediaInfo.com

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