Big Magic continues mythological trend with 'Shaurya Veer Eklavya'

With Shaurya Veer Eklavya launching on March 24 and Rudra Ke Rakshak going on air from March 27, the channel will have two hours of period drama content on prime time

BestMediaInfo Bureau | Mumbai | March 22, 2017

Big Magic will start a period drama 'Shaurya Veer Eklavya' to be telecast from March 24 on weekdays from Monday to Friday at 7.30 pm slot. The early prime time for the channel was occupied by its reality series, Big Memsaab, which will now move to the 8 pm slot.

Rudra Ke Rakshak will start from March 27, and then the channel will have two hours of period drama content on the prime time. Rudra Ke Rakshak is being produced by Contiloe Productions, while Shaurya Veer Eklavya is produced by Film Farm. Child actor Nitant Kaushik will play the title role of young Eklavya.

The channel already has two costume dramas including Bal Krishna and Akbar in the evening slot. It has been learnt that Lord Krishna's character in Bal Krishna is going to enter the Dwarka phase and the show will soon be called Dwarkadheesh.

Tarun Katial

Tarun Katial, CEO, Reliance Broadcast Network Limited (RBNL) said, “We are planning to keep the early primetime kids-heavy and hence the four shows between 6 and 8 pm are fantasy and mythology driven -- Bal Krishna at 6 pm, Rudra Ke Rakshak at 6.30 pm, Akbar at 7 pm and Shaurya Veer Eklavya at 7.30 pm.”

Commenting on this exemplary show, a Big Magic spokesperson said, “As a variety general entertainment channel, we give immense importance to innovative content that adds value to the brand appeal. Eklavya was as important as the rest of the warriors of Mahabharata, yet we are unaware of his journey. The show will be unique and knowledgeable as it talks about a compassionate character with an unexplored history.  Appealing to all age groups, the show promises to be a complete family entertainer.”

The channel's official note on the show launch mentions that mythological shows are the current top trend of the Indian television industry and the new show will set the bars high while bringing a sense of novelty and high production value.

The show's promotion will be driven by a 360-degree marketing approach, to reach out to the target markets through various campaigns across TV, radio, on-ground and digital.

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