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Bathrooms are extended living spaces in Roca’s new campaign

Conceptualised by Contrapunto BBDO, Spain, the campaign intends to showcase how the bathroom brand creates unique experiences of luxury for each member of the family

BestMediaInfo Bureau | Mumbai | March 6, 2017

MY-BATHROOM-Showroom Click on the Image to watch the TVC.

With its new campaign titled ‘My Bathroom’, Roca is trying to establish bathrooms as more than just a place to wash up and get ready. The objective of the campaign is to establish bathrooms as the new living spaces and showcase how the brand creates unique experiences of luxury for each individual, ultimately establishing Roca as a premium bathroom brand.

The TVC, created by Contrapunto BBDO, Spain, captures all the best moments of the day, including trying new looks, playing with kids, spending personal time with one’s partner and some time alone in tranquillity.

The commercial opens with the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘showroom’. The Roca bathroom is next seen as her kid’s ‘magic room’ where they are seen experiencing the magic of Roca’s smart toilet. In the next shot, the Roca bathroom transforms into the couple’s love abode as the ‘heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘changing room’ to change her looks and later as her ‘chat room’. Towards the end, the protagonist is seen using it as the ‘Shhh Room’ as her escape from the world.

“Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touch points, TV, print, digital, retail et al,” said KE Ranganathan, Managing Director Designate, Roca Bathroom Products Pvt Ltd.

Commenting on the idea behind the campaign, Carlos Jorge, General Creative Director, Contrapunto BBDO, Spain, said, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see your children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

The TVC:



Client: Roca

Agency: Contrapunto BBDO, Spain

Director: Federico Brugia

Director of Photography: Santi Esteban

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