McCann Worldgroup India fetches Grande Promo Lotus for ‘The Dead Hour’ for Nescafe. Taproot Dentsu wins two gold Lotus in Promo and Film Craft categories for ‘Adidas Odds’ and ‘Adidas A Tale of Two’.
BestMediaInfo Bureau | Mumbai | March 24, 2017
McCann Worldgroup India has won Grande Promo Lotus for the ‘The Dead Hour’ campaign for Nescafe in the Best Use of Film and Radio Category. Taproot Dentsu won a gold Lotus in Promo for Best New Product Launch/Re-Launch category for its ‘Adidas Odds’ campaign and another gold Lotus in Film Craft in script category for ‘Adidas A Tale of Two’.
Adfest 2017 announced Lotus awards winners for the Interactive, Mobile, Print Craft, Design, Direct, Promo, Press, Outdoor, New Director and Film Craft Lotus winners today, Day 3 of the 20th Adfest, being held at Peach, Royal Cliff Hotels Group, in Pattaya, Thailand.
An elated Santosh Padhi, Co-Founder and Chief Creative Officer, Taproot Dentsu, who was present at the Adfest being held in Pattaya told BestMediaInfo.com, “This is the first set of awards for ‘Adidas Odds’ this session. Happy to see it winning big already! Adfest is one of the toughest and oldest Asian award shows. For years they have raised the standard of Asian work very high, so I'm very happy with our performance this year as well. We have big hopes in coming shows as well. Apart from the big idea, the execution was at its best. This campaign is close to my heart for many reasons.”
A delighted Prasoon Joshi, CEO and Chief Creative Officer, McCann Worldgroup India, said, “It’s special to win the top honour at Adfest. I am delighted for the entire McCann and Nestle teams who constantly keep working towards excellence in brand building. Nescafe is a brand very close to us and it’s been a great journey.”
On McCann getting the highest number of finalists, Joshi said, “It;s a result of our great creative culture at McCann; our churning of great ideas tool Manthan has immensely helped all our creative people and benefited our brands. I am happy that we have been consistently performing at important awards shows like Adfest.”
52 entries from India were shortlisted altogether. Thirty-five Indian entries made it as finalists on Day 1. McCann Worldgroup India had maximum finalists with 16 finalists. BBDO India followed with five finalists and Taproot Dentsu with four. On Day 2, BBDO India had the maximum with six finalists, closely followed by Taproot Dentsu with five finalists and McCann Worldgroup India with three finalists.
The entries were judged by 56 juries invited from twenty cities in Asia-Pacific and the Middle-East as well as New York.
Expressing his views on this year’s entries,
, Chief Creative Officer, Droga5 and Grand Jury President of Adfest 2017, said, “This year I’ve seen ideas that are going into unchartered territory in a great way, and innovations that I’m really happy exist in the world now. It’s been especially fun judging work that emerges from local insights, yet can be appreciated by people all over the world.”
Promo Lotus received 248 entries. There were 33 awards given in this category, including 11 Bronze, 15 Silver and 6 Gold, plus a Grande Lotus award.
Commenting on McCann’s win, Woon Hoh, Direct and Promo Lotus Jury President and Chief Creative Officer for Hakuhodo Asia Pacific, Bangkok, commented, “The Grande Lotus winner in Promo used one of the oldest mediums in the industry and revived it in a most interesting way. Nescafe managed to get the audience to actively participate in the radio programme at 5.00 AM, a ‘dead hour’ of the day, to persuade young people to switch from tea to coffee.”
McCann Melbourne picked up two of the six Gold Promo Lotus Awards for YMCA Victoria ‘YMCA Playnasium’ in both the Experiential and Events and the Ambient Promotion: Large Scale categories. The remaining three Golds in the Promo category went to McCann Sydney/DEC PR Sydney for The Hunger Project Australia ‘A Table to End Hunger’ in Sponsorship and Partnership Campaign category, Leo Burnett Melbourne for Reword ‘Reword’ – Best Use of Social Media category and McCann Melbourne for University of Melbourne ‘Made Possible by Melbourne’ in the Best Integrated Promo Campaign category.
For the Film Craft Lotus Awards, there were 287 entries, with 37 winners in the category, including 15 Bronze, 18 Silver and 4 Gold Lotus Awards. No Grande Lotus is awarded in the Film Craft category. Other gold Lotus winners in the category are Clemenger BBDO Melbourne/Finch Sydney for Transport Accident Commission ‘Consequences” in the Special Effects: In-Camera category, Hakuhodo Kettle Inc, Tokyo for JMS ‘Hot Drive’ in the Production Design category, Dentsu Inc./Dash Co for Netflix Movie (Sword of Destiny) ‘A Quarrel’.
Lotus winners from India at Day three of Adfest 2017
|Category||Award||Entry Title||Entering Company||Advertiser Brand|
|Promo Lotus Best Use in Film and Radio category||Grande Promo Lotus||The Dead Hour by Nescafe||McCann Worldgroup India||Nescafe|
|Promo Lotus for best new product launch/ relaunch||Gold||Adidas Odds||Taproot Dentsu||Adidas|
|Film Craft Lotus in script category||Gold||Adidas A Tale of Two||Taproot Dentsu||Adidas|