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ad:tech 2017 to focus on innovation in marketing tech

Themed ‘Accelerating the Evolution’, the agenda for this year’s event with over 90 speakers over 40 sessions, will dig deep into topics such as IoT, chatbots, artificial intelligence, programmatic and more

BestMediaInfo Bureau | Mumbai | March 7, 2017


The seventh edition of the digital marketing and advertising conference and exhibition, ad:tech, will be held on March 9-10, 2017 at The Leela Ambience Hotel and Residences, Gurgaon, focusing marketing tech innovation in video, augmented reality, internet of things (IoT), chatbots and more.

For over 20 years, ad:tech has been on the forefront of innovation, bringing technologies from across the marketing, advertising and media world.

Keeping pace with the transformative changes redefining the landscape of technology and marketing, the theme for this year’s event is ‘Accelerating the Evolution’ and the agenda is curated inline to dig deep into topics that include IoT, chatbots, artificial intelligence (AI), programmatic and more.

The seventh edition of ad:tech will have over 90 speakers across over 40 sessions, including seven global keynotes from BBC, GroupM, IBM, Pubmatic, Reckitt Benckiser, Times Internet and Bharat Anand, the author of ‘The Content Trap.’


Rich array of Exhibitors

This year, ad:tech brings together over 90 companies from across the globe to exhibit what’s new and what’s next -- right from a robot decoding your Twitter feed using AI, to experiencing intersection of immersive content and technology with virtual reality (VR) and augmented reality (AR), to discussions on how retailers are trying deliver meaningful consumer experiences. Companies such as IBM, Criteo, Accenture, WATConsult, Gameloft, iCubeswire, and Xapads among others have to offer at ad:tech this year.


The next big thing

This year ad:tech is bringing its global initiative ‘The Next Big Thing’ to India in partnership with Nestlé India. The Next Big Thing intends to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations.

The start-ups that have made it to finals include SilverPush, FirstHive, Yellow Messenger, What Clicks, Tagbin Services, Xposee Media, FunYou, IotPot and Yeppar and will be pitching to the jury on March 10 to win a fully funded pilot with Nestlé, as well as the coveted recognition of The Next Big Thing.

Jaswant Singh, Country MD, Comexposium India said, “It’s an extraordinary time for digital marketing in India as we enter an era of innovation unlike any we’ve journeyed so far. With its seventh wave spiralling, ad:tech is all set to play a perfect pedestal connecting marketing’s most creative thinkers with the coolest technologies in the world, making it the most awaited event for the digital marketing industry in India.”

“As the spirit of innovation ignites every channel, platform and facet of advertisement and marketing technology – mobile, video, AI, AR, VR, IoT and TV -- we are glad to be a preferred platform in India where the community comes together to learn, share and networks,” he said.

There are more phenomenal additions of exceptional highly creative speakers from all walks of advertising and marketing associated with companies such as GSK, SAP, Yes Bank, Maruti Suzuki, Pepsico India, Jubiliant, Olx, Nestlé India, Coverfox, Jet Privilege, Oracle, Big Basket, Gionee and many more sharing their knowledge under one roof.

Here is a preview of the updated ad:tech agenda.

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