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40 finalists from India at APAC Effie Awards 2017

Mullen Lowe Lintas had the highest number of finalists with 15, followed by Ogilvy & Mather with eight and The Leo Group with five

BestMediaInfo Bureau | Mumbai | March 3, 2017

2017-APAC-Effie-Awards

One hundred and thirty-eight entries emerged as finalists and will be contending for metals at the 2017 APAC Effie Awards. The finalists are represented by agencies from 13 countries, with India grabbing 40 entries.

Dominating the list are BBDO, Ogilvy & Mather and Mullen Lowe Lintas. There are multiple entries on the list from agencies like TBWA, McCann Worldgroup, Grey Group and independent agencies such as Medulla Communications and Affinity.

From India, Mullen Lowe Lintas had the highest number of finalists with 15. It was followed by Ogilvy & Mather with eight finalists. The Leo Group had five while McCann Worldgroup India had four finalists and BBDO three. Medulla Communication, Publicis Communications, JWT and TBWA\India too had entries.

Anthony Wong Anthony Wong

Awards Chairman, Anthony Wong commented, “It is inspiring to see the quality of the work getting better each year. The jury no doubt had a crucial and difficult task in selecting the best works that represents the finest and most effective in the Asia Pacific region. My heartiest congratulations to all finalists and we can’t wait to unveil the winners on the awards night.”

The finalists are determined after two rounds of judging from entries submitted across the region. Headed by the Awards Chairman, Anthony Wong of Ogilvy & Mather Group, the jury also comprises six Heads of Jury – Ashish Bhasin of Dentsu Aegis, Ike Kwon of Kia Motors, Jean-Paul Burge from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company and Ross Jackson of Bank of New Zealand, together with some 150 top advertising professionals and marketers in Asia Pacific.

The second round of judging held last week brought together over 60 judges to Singapore over three days. The judging round witnessed robust and stimulating discussions in every panel to deliberate on the entries which stood out among the rest.

Winners will be announced at the Awards to be held at Four Seasons Hotel, Singapore on 21 April 2017. The complete list of finalists can be viewed here.

Sr. No. Category Entry title Agency Client
1 Automotive Bajaj V – The Nation’s Bike The Leo Group Bajaj Auto
2 Automotive Jhatka Mana Hai (No more jerks) Ogilvy India Bajaj Auto
3 Beverages – non alcohol Melting differences 1 cup at a time Ogilvy India HUL
4 Food The story of India’s Maggi crisis McCann Worldgroup Nestle India
5 Healthcare More to Give The Leo Group Fortis Healthcare
6 Household/home products and services Cornering The Enemy MullenLowe Lintas Godrej Consumer Products
7 Household/home products and services Dads #ShareTheLoad BBDO India P&G India
8 Household/home products and services Embracing Dirt now an act of faith MullenLowe Lintas HUL
9 Household/home products and services Subah Bolo Good Knight JWT Godrej Consumer Products
10 IT / Telco Winning the 4G race without 4G Ogilvy India Vodafone India
11 Retail A Fashionable dilemma Ogilvy India Amazon India
12 Other products and services The giant demo of strength Publicis Communications Ambuja Cements
13 Brand experience – Products Experience Pride with nation’s bike The Leo Group Bajaj auto
14 Brand experience – Products Future Child MullenLowe Lintas HUL
15 Brand Revitalisation The story of India’s maggi crisis McCann Worldgroup Nestle India
16 Branded Content Future Child MullenLowe Lintas HUL
17 Branded Content TVS Scooty – Himalayan Highs McCann Worldgroup TVS Motor Company
18 Branded Content India Internet Express MullenLowe Lintas Google India
19 Branded Content Leave behind memories for life The Leo Group HDFC Life
20 David vs Goliath Creating a new currency for India McCann Worldgroup One97 Communications
21 David vs Goliath Hero of category vs heroes of India The Leo Group Bajaj Auto
22 Positive change social – brands Classrooms of Hope MullenLowe Lintas HT Media
23 Positive change social – brands Dads #ShareTheLoad BBDO India P&G India
24 Positive change social – brands Embracing dirt now an act of faith MullenLowe Lintas HUL
25 Positive change social – brands Future Child MullenLowe Lintas HUL
26 Positive change – non profit Last Words Medulla Communications Indian Association Palliative Care
27 Seasonal marketing Embracing dirt now an act of faith MullenLowe Lintas HUL
28 Seasonal marketing The job switch Ogilvy India The Akanksha Foundation
29 Small budget - sercives Last Words Medulla Communications Indian Association Palliative Care
30 Small budget – sercives The job switch Ogilvy India The Akanksha Foundation
31 Social media marketing Dads #ShareTheLoad BBDO India P&G India
32 Social media marketing Embracing dirt now an act of faith MullenLowe Lintas HUL
33 Sustained success #HelpAChildReach5 MullenLowe Lintas HUL
34 Sustained success Delay marriage MullenLowe Lintas HUL
35 Sustained success Fight against dirt MullenLowe Lintas HUL
36 Sustained success Taste of memories MullenLowe Lintas Hector beverages
37 Sustained success Taste of togetherness Ogilvy and Mather HUL
38 Sustained success The joy exchange Ogilvy India The Akanksha Foundation
39 Youth Marketing Snap Counsellors TBWA\India LoveDoctor.in, Chayn India
40 Multi-market products Embracing dirt now an act of faith MullenLowe Lintas HUL

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