In the finalists form ten categories announced today, McCann Worldgroup India had maximum entries from India with 16 finalists followed by BBDO India with five and Taproot Dentsu with four
BestMediaInfo Bureau | Mumbai | March 22, 2017
The finalists for Design Lotus, Effective Lotus, Film Craft Lotus, Film Lotus, Interactive Lotus, Media Lotus, Mobile Lotus, New Director Lotus, Outdoor Lotus, Press Lotus, Print Craft Lotus and Radio Lotus at Adfest 2017 have been announced.
Thirty five Indian entries made it as finalists. McCann Worldgroup India had maximum finalists with 16 finalists. BBDO India followed with five finalists and Taproot Dentsu with four.
McCann Worldgroup Indiaâ€™s â€˜The Dancing Lettersâ€™ for Mahatashtra Dyslexia Association was the only Indian finalist in this category.
BBDO Indiaâ€™s â€˜Share the Loadâ€™ for Ariel Matic was the only Indian finalist in this category.
Film Craft Lotus:
This category has Indian eight finalists. They are: BBDOâ€™s Dads #ShareTheLoad for Ariel Matic had two finalists, Grey Worldwide Indiaâ€™s â€˜The case video must go onâ€™ for Indian Confederation of NGOs, JWT Indiaâ€™s â€˜Mr Lamba Naamâ€™ for Cello Pens, Taproot Dentsuâ€™s â€˜Adidas Oddsâ€™ and â€˜Adidas Tale of Twoâ€™ for Adidas,and two finalists for Samsung Cares by Cheil India.
Indian has six finalists in this category. They are: Taproot Dentsuâ€™s â€˜Adidas Oddsâ€™ and â€˜Adidas Tale of Twoâ€™ for Adidas, BBDOâ€™s Dads #ShareTheLoad for Ariel Matic, two finalists for Samsung Service Van for Samsung by Cheil India, and McCann WorldGroup Indiaâ€™s Magician campaign for PND MetLife Insurance
BBDOâ€™s Dads #ShareTheLoad for Ariel Maticwas the only finalist.
Six finalists in this category. They are: Cheil Indiaâ€™s campaign â€˜Spread the Joyâ€™ for Samsung, McCann Worldgroup Indiaâ€™s campaign for Dettolâ€™s â€˜Dettol germburstersâ€™ had two finalists, DentsuWebchutneyâ€™s â€˜The Dyslexic captchaâ€™ for Jaslok hospital got two finalists, and Leo Burnettâ€™s â€˜Reuniting memories from 1947â€™ for Olx had one finalist.
There are three finalists from India in this category, all of them for World for Allâ€™s campaigns â€˜Cat,â€™ â€˜Dog,â€™ and â€˜Rabbitâ€™ by McCann Worldgroup India.
Three finalists for McCann Worldgroup India, all of them for World for Allâ€™s campaigns â€˜Cat,â€™ â€˜Dog,â€™ and â€˜Rabbit.â€™
Print Craft Lotus:
World for Allâ€™s â€˜Catâ€™ and â€˜Dogâ€™ by McCann Worldgroup India got two finalists each in this category.
McCann Worldgroup Indiaâ€™s campaign â€˜Pareshâ€™ for Ixigo and â€˜The dead hour by Nescafeâ€™ for Nescafe are finalists in this category.
There were no finalists from India in Mobile Lotus and New Director Lotus categories.