In the finalists form ten categories announced today, McCann Worldgroup India had maximum entries from India with 16 finalists followed by BBDO India with five and Taproot Dentsu with four
BestMediaInfo Bureau | Mumbai | March 22, 2017
The finalists for Design Lotus, Effective Lotus, Film Craft Lotus, Film Lotus, Interactive Lotus, Media Lotus, Mobile Lotus, New Director Lotus, Outdoor Lotus, Press Lotus, Print Craft Lotus and Radio Lotus at Adfest 2017 have been announced.
Thirty five Indian entries made it as finalists. McCann Worldgroup India had maximum finalists with 16 finalists. BBDO India followed with five finalists and Taproot Dentsu with four.
McCann Worldgroup Indiaâs âThe Dancing Lettersâ for Mahatashtra Dyslexia Association was the only Indian finalist in this category.
BBDO Indiaâs âShare the Loadâ for Ariel Matic was the only Indian finalist in this category.
Film Craft Lotus:
This category has Indian eight finalists. They are: BBDOâs Dads #ShareTheLoad for Ariel Matic had two finalists, Grey Worldwide Indiaâs âThe case video must go onâ for Indian Confederation of NGOs, JWT Indiaâs âMr Lamba Naamâ for Cello Pens, Taproot Dentsuâs âAdidas Oddsâ and âAdidas Tale of Twoâ for Adidas,and two finalists for Samsung Cares by Cheil India.
Indian has six finalists in this category. They are: Taproot Dentsuâs âAdidas Oddsâ and âAdidas Tale of Twoâ for Adidas, BBDOâs Dads #ShareTheLoad for Ariel Matic, two finalists for Samsung Service Van for Samsung by Cheil India, and McCann WorldGroup Indiaâs Magician campaign for PND MetLife Insurance
BBDOâs Dads #ShareTheLoad for Ariel Maticwas the only finalist.
Six finalists in this category. They are: Cheil Indiaâs campaign âSpread the Joyâ for Samsung, McCann Worldgroup Indiaâs campaign for Dettolâs âDettol germburstersâ had two finalists, DentsuWebchutneyâs âThe Dyslexic captchaâ for Jaslok hospital got two finalists, and Leo Burnettâs âReuniting memories from 1947â for Olx had one finalist.
There are three finalists from India in this category, all of them for World for Allâs campaigns âCat,â âDog,â and âRabbitâ by McCann Worldgroup India.
Three finalists for McCann Worldgroup India, all of them for World for Allâs campaigns âCat,â âDog,â and âRabbit.â
Print Craft Lotus:
World for Allâs âCatâ and âDogâ by McCann Worldgroup India got two finalists each in this category.
McCann Worldgroup Indiaâs campaign âPareshâ for Ixigo and âThe dead hour by Nescafeâ for Nescafe are finalists in this category.
There were no finalists from India in Mobile Lotus and New Director Lotus categories.