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Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning

Bashir will report to Anand Murty, Head of Planning, and will work from the Gurgaon branch. She moves from Cheil India where she was General Manager, Planning

BestMediaInfo | Mumbai | February 3, 2017

Farah Bashir Farah Bashir

Taproot Dentsu has strengthened its planning strength with the appointment of Farah Bashir as Vice-President, Strategic Planning. She will be based in Taproot Dentsu’s Gurgaon office and will work closely with Anand Murty, Head of Planning at Taproot Dentsu, to ensure that stellar creative and deep insightful thinking go hand-in-hand to create the best work possible for all clients.

Prior to joining Taproot Dentsu, Bashir was General Manager, Planning at Cheil India, where she helped lead the Insights division.

Umesh Shrikhande Umesh Shrikhande

Commenting on her appointment, Umesh Shrikhande, CEO, Taproot Dentsu, said, “Bashir brings with her wonderfully eclectic influences and perspectives, thus adding more power to our ability to think different. Given that good ideas come from interesting questions, we are truly happy to have strong minds such as hers amongst us.”

Speaking on joining Taproot Dentsu, Bashir said, “Taproot Dentsu, well-known as a creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge. Basis the last couple of weeks and the collaborative culture of this place, the times ahead look exciting, stimulating and a lot of fun. I am delighted to be a part of it.”

With experience of more than 13 years, Bashir has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, the Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner with DDB Mudra and Lowe Lintas. She has worked on various brands including Samsung, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.

Anand Murty Anand Murty

Anand Murty, Head of Strategy, Taproot Dentsu, said, “At Taproot Dentsu, the endeavour is to consistently add value to the brands entrusted on us. Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Bashir’s track record and skill set is an asset to our team and we look forward to an exciting year ahead.”


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