The campaign done in collaboration with India Radio Forum takes one down memory lane and connects to the youth with a few audio stories from the past
BestMediaInfo Bureau | Mumbai | February 14, 2017
On the occasion of World Radio Day on February 13, Scarecrow Communications has come out with a campaign to celebrate the cause and to revive nostalgia around radio in India and to connect the young generation.
As the part of the campaign, the agency has paid a musical tribute to the famous signature Akashvani tune, originally composed in 1936. Not many people know that back then the original tune was composed by Walter Kaufmann, a refugee who fled from the Nazis, and Late Mehli Mehta.The Akashvani tune:
Manish Bhatt, Founder and Director, Scarecrow Communications, said, âI was born and brought up in a village where radio was the only medium of entertainment in my childhood. I was not able to do a lot of radio campaigns until we started Scarecrow. I also wanted to explore the medium as I have not done much in that medium before. Radio has always been our focus and radio as a category has helped us win quite a few awards. While we have got so much from the medium, we thought of giving something back to it.â
In the campaign, the agency created a few audio stories and is interviewing radio stalwarts like Ameen Sayani, Gopal Sharma, Brij ji (Brij Bhushan) and others to take their nostalgic radio stories to the masses.
The campaign will be promoted on social media.
Fauji: An audio story narrated by Jameel Khan and SM Zaheer
Postman: An audio story narrated by Raghubir Yadav
Murga Chacha: An audio story narrated by Virendra Saxena
The agency has also created three long body copies with stories related to radio.
Client: India Radio Forum
Client Representative: Rajika Mittra
Agency: Scarecrow Communications Ltd.
Creative Team: Manish Bhatt, Shrenik Chheda, Vaishakh Jhunjhunwala, Arnab Choudhury, Gaurav Kumar, Yuvraj Gorule
Account Management Team: Kushank Jain, Gargi Agarwal
Voice Over Artists: Raghubir Yadav, Virendra Saxena, S M Zaheer, Jameel Khan, PP Bajaj, Gaurav Kumar
Singers: Amarabha Banerjee, Krishna Beura, Hamsika Iyer, Nirali Kartik, Marianne D'Cruz
Music Composer: Roshan Machado
Cello & Shehnai: Ramachandran Chandran
Flute: Nirmalya Humtoo Dey
Violin & Viola: Suresh Lalwani
Dotaara & Charango: Chandrakant
Sound Engineer: Kunal Dabholkar, Smitesh Joshi
Recording Studio: Sounds Good
Production House: Filmwale Productions
Production Team: Prashant Nigam, Kanak Sharma, Satyanarayan