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RK Swamy wins marketing and communication mandate of PN Rao

The agency’s Bengaluru office will take care of the marketing and communication duties of the men’s fashion and clothing brand

BestMediaInfo Bureau | Mumbai | February 14, 2017

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RK Swamy BBDO has bagged the marketing and communication business of PN Rao, an apparel retail brand. The agency's Bengaluru office will handle the mandate.

Commenting on the win, Ashish Deodhar, Principal Consultant, RK Swamy BBDO, said “We are excited to add yet another iconic Bengaluru brand to our portfolio. To take a brand with such a glorious past, a significantly large loyal customer base and a rare clarity of vision to greater heights is a responsibility we are going to enjoy.”

Naveen Pishe, Partner, PN Rao, further said, "We are seeking to grow our business significantly until 2023 (PN Rao will be 100-year brand then) and realign our branding, to target the super-premium segment. We felt that the experience of RK Swamy BBDO will take us through this important phase.”

Established in 1923, PN Rao is a men’s fashion and clothing for over 90 years and specialises in fine suits for men ever since. PN Rao now has seven standalone stores spread across south India.

Info@BestMediaInfo.com

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