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Prathyusha Agarwal joins ZEEL as CMO

Agarwal has come aboard from Tata UniStoreas Head of Marketing

Raushni Bhagia | Mumbai | February 21, 2017

Prathyusha Agarwal Prathyusha Agarwal

Zee Entertainment Enterprises Ltd (ZEEL) has appointed Prathyusha Agarwal as Chief Marketing Officer. With an experience of 15 years in the field of media and marketing, this is Agarwal’s second stint in the broadcast industry, having worked with Star India as Vice-President, Brand Strategy.

Agarwal came on board last month. She has moved from Tata UniStore Ltd where too she was Head of Marketing.

Zeel last year appointed Punit Misra as CEO, Domestic Broadcast. Misra came from Hindustan Unilever.

An MBA from IIM-Ahmedabad, Agarwal started her career with Hindustan Unilever as Area Sales Manager, Personal Products, in 2002. She spent four years at HUL in different capacities like Brand Manager, Pepsodent, and Regional Brand Manager and Regional Brand Manager, Sunsilk.

After moving from HUL, she worked as Senior Vice-President at Market Gate Consulting; Vice-President, Brand Strategy for Star India, Founder Director, all OK Tech Support, and Consultant, Brand Learning. She has also worked as Vice-President, Marketing and Analytics at HDFC Life.

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