The company has launched uk.yepme.com and extended the brand’s footprint beyond its own web-store across Europe through its presence in large online marketplaces in the UK, Germany, Italy, France and Spain
BestMediaInfo Bureau | Mumbai | February 24, 2017
Indian e-tailer Yepme has expanded its operations in Europe by launching uk.yepme.com. The company has launched its service customers across the UK. The brand’s footprint is also being extended beyond its own web-store across Europe through its presence in large online marketplaces in the UK, Germany, Italy, France and Spain.
Over 2,000 products have gone live on uk.yepme.com. The campaigns showcasing European fashion have been shot in the fashion capitals of the world namely London, Paris and Los Angeles. The core proposition is about being ‘Unreasonably Fashionable,’ and is driven by the fast fashion supply chain of brand Yepme that delivers Mind to Market cycle of 30 days.
Europe offers a huge opportunity for Yepme as countries like the UK has online sale contributes close to 17 per cent of the retail market. This is higher than the US, where the online market contribution to total retail market is around 14 per cent. As per emarketer.com, in 2016, UK’s online market size was $ 110 billion. This is larger than the Indian online market size of $ 24 billion in 2016. The Yepme European expansion plan is led by its 100 per cent subsidiary in the UK.
Yepme will build on its core strengths of in-house technology to deliver single view of the customer and resources, low cost fast fashion supply chain and experience of building high brand salience in social media (over six million fans on Facebook). The brand Yepme uses variety of online tools to understand Europe’s fashion trends. The teams in India and UK will work closely to deliver its core proposition.
Vivek Gaur and Sandeep Sharma Co-Founders have personally worked out the nitty-gritties of the launch. Gaur, while speaking on the subject, echoed that it’s a great leap for an Indian brand to make an entry into highly competitive fashion market in Europe.
According to Sharma, expansion into Europe was a logical step after achieving profitability in India. In his view, the three robust pillars of technology, fast fashion supply chain and brand will help Yepme gain market share in the competitive European fashion market.
Yepme’s global media partner, Havas Media, headquartered in Paris, continues to drive the brand forward with its meaningful and digital-at-the-core philosophy. Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “It is a matter of pride for any agency to see their clients grow. We’ve been associated with Yepme for over three years now and are very excited for them. We look forward to taking the brand to newer heights through our meaningful brands global framework.”