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HDFC ERGO entrusts digital mandate to LinTeractive for two-wheeler insurance campaign

Through this campaign, it aims to reach out to its consumers and communicate the importance of renewing their motor insurance

BestMediaInfo Bureau | Delhi | February 24, 2017


HDFC ERGO General Insurance Company, the non-life insurance provider, has appointed LinTeractive to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, it aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance. LinTeractive is the digital agency of MullenLowe Lintas Group.

Owners of two-wheelers usually tend to forget the renewal of the insurance policy, despite repeated reminders from insurance companies. LinTeractive has been entrusted the task to create a digital engagement for HDFC ERGO, targeting owners of two-wheelers motor bikes and scooters.

Speaking about the partnership, Mehmood Mansoori, Member of Executive Management & Group Head, HDFC ERGO General Insurance Company, said, “Renewal of two- heeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two-wheeler owners to not miss the renewal of the policy.”

 Vikas Mehta Vikas Mehta

Commenting on the win, Vikas Mehta, Group CMO & President, Marketing Services, MullenLowe Lintas Group, said, “Buying two-wheeler insurance is mandatory in India. While that makes the category large, it also makes it somewhat commoditised. The task to differentiate a brand like HDFC ERGO, in a commoditised category, is both challenging and exciting. I loved the fact that they believe in a ‘digital-first’ approach and happy that they chose LinTeractive to make it happen.”

Sumanta Ganguly Sumanta Ganguly

Sumanta Ganguly, Executive Vice President, LinTeractive, added, “It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC ERGO was one such pitch. We are delighted to be working on this brand and the task of changing category codes of Auto Insurance.”

LinTeractive has initiated work on the campaigns, which will soon make its splash in the digital space for all to view.


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