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Fox Life and NatGeo award digital duties to Isobar

The social media mandate will also be handled by the agency

BestMediaInfo Bureau | Mumbai | February 21, 2017

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Isobar India has been appointed as the digital partner for Fox Networks Group India's flagship channel brands – National Geographic and Fox Life – to handle their digital and social media mandates.

Isobar India is a full-service digital agency from the Dentsu Aegis Network.

Speaking on the appointment, Aparna Deshmukh, Vice-President, Content and Communications, Fox Networks Group, said, “We are committed to iconic storytelling and delivering experiences, both for National Geographic and Fox Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums.”

Gopa Kumar Gopa Kumar

Gopa Kumar, Vice-President, Isobar India, added, “We’ve had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and Fox Life. The team is looking forward to create amazing work with our newest client.”

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