The revamp is supported by fresh content and a new programming line-up
BestMediaInfo Bureau | Delhi | February 1, 2017
ETV Uttar Pradesh/Uttarakhand from the Network18 stable has undergone a brand refresh with a bold new look with fresh content and new programming line-up just before the critical state assembly elections.
In a run-up to the revamp, the channel implemented changes over the past few weeks, wherein several new shows were launched and prominent anchors were introduced. The channel’s packaging was completely overhauled before the complete refresh took place on January 30. To promote the new look and shows, the channel will roll out a multi-media campaign.
Avinash Kaul, President, Strategy, Product & Alliances, Network 18 & Managing Director, A + E Networks | TV18, said, “It is our constant endeavour to innovate and evolve in order to cater to the changing needs of a highly discerning news audience in Uttar Pradesh and Uttarakhand. Our new content will add tremendous depth to ETV Uttar Pradesh/ Uttarakhand’s offering and we are confident that these changes will be very well received by our viewers.”
Rajesh Raina, Group Editor, ETV News Network, added, “ETV Uttar Pradesh/ Uttarakhand has always been a trusted source of information for the people of these states. The new anchors and shows will further add to the credibility of the channel and consolidate its position as the channel of choice for the people of UP and Uttarakhand.”
The first primetime show launched as part of the revamp was ‘Pradesh Prime’ at 7 pm every Monday to Friday. ‘Kah Kar Hi Maanenge’, a discussion show anchored by Prateek Trivedi, focuses on getting to the nub of key issues and stories at 8 pm from Monday to Friday. Adding to the power packed line-up, a new debate show, Takkar, hosted by anchor Amish Devgan was launched on January 30, which will air every Monday to Friday.