The brand plans to spend around Rs 180-220 crore in the first year of its operations in India. Around 14 agencies are participating in the pitch
Akansha Mihir Mota | Mumbai | February 23, 2017
The Chinese multinational smartphone brand Phicomm has called for a creative, media, digital pitch. The pitch was called in the first week of this month. Highly placed sources in the industry confirmed the news to BestMediaInfo.
The total marketing spend is pegged at around Rs 180-220 crore for the first year of operations in India. Of the total marketing spend, around Rs 70-100 crore will be allotted for media.
The brand entered the Indian market through a few E-commerce players three years back. Now they intend to make a massive offline and online launch in India.
Phicomm is a Chinese multinational headquartered in Shanghai. They have offices across China and Europe. Recently, the brand also entered the Indian market. Phicomm sell products like smartphones, wi-fi routers, office devices and cloud services.
The pitch process is already on. The agencies have already responded to Request for Pitch Proposal (RFPP). Around 14 agencies across creative, media, digital and PR have responded to the RFPP.
Scarecrow Communications, JWT, Transmedia Nexus and Sankraft Global have participated in the creative pitch. For the media duties, Publicis Media, Havas Media, Omnicom and Maxus have participated in the pitch. They are pitching both for offline and online media duties. For the digital pitch, agencies like Digivaasi, Voice of Brands are among the participants.
The company is also looking for a public relations agency.