The beverage brand decided to tap the impact of its colour and in association with JCDecaux, it wrapped two metro trains in orange with the same creative
BestMediaInfo Bureau | Mumbai | February 15, 2017
Fanta, the orange flavoured beverage from the house of Coca-Cola Company, recently launched an out-of-home campaign in Chennai. The campaign executed by JCDecaux has wrapped two trains with the same creative of the beverage brand and with the colour orange.
In a billboard free city like Chennai, the metro stands out as the brand targets metropolitan commuters and is leveraging the exclusive branding space – inside and outside the metro train. Colour is one of the most crucial elements for a brand and Fanta aims at connecting with the outgoing public and the culture of Chennai with a cohesive and strong identity.
With the coming of new elevated extensions, there is an exponential growth in traffic and Fanta is now being viewed by about one million travellers per month. The hot and humid weather of Chennai makes the beverage brand’s advertising tempt any person on the move.
Olivier Heroguelle, MD, JCDecaux India, said, “Colours have a lasting impression on people and Fanta, one of the most preferred soft drinks in India, decided to tap the impact of its brand colour on JCDecaux Moving Media. The Chennai Metro frequently traverses throughout the city and thus enhances the brand recall and impact in a crowded city like Chennai.”