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AME Awards to unveil annual rankings

The results of the AME Report will be announced in late February following the announcement of the 2017 AME award-winners by the AME Grand Jury

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AME Awards to unveil annual rankings

AME Awards to unveil annual rankings

It will be a ranking of the world's most successful networks, agencies and advertisers according to their achievements in the AME Awards. The three-tiered report will provide rankings in three separate categories: Networks, Agencies and Brands

BestMediaInfo Bureau | Delhi | February 3, 2017

AME-Awards-2016

The AME Awards  for advertising & marketing effectiveness will unveil the first-ever AME Report, a yearly ranking of the world's most successful networks, agencies and advertisers according to their achievements in the AME Awards.

Michael O'Rourke Michael O'Rourke

“AME's goal has always been to honour creative campaigns that not only entertain but inspire action,” said Michael O'Rourke, President of New York Festivals. “The AME Report will pay tribute to those global agencies and brands whose innovative campaigns accomplish strategic goals through creative execution and critical planning.”

Since 1994, the AME Awards has honoured campaigns worldwide that successfully demonstrate ground-breaking solutions to challenging marketing problems.

The new three-tiered report will honour and provide rankings within three separate categories: Networks, Agencies and Brands. Earning a spot in the AME Report solidifies an agency's standing as the foremost leader within the industry while securing their global reputation for delivering the most creative and measurably effective calibre of work. Within the AME Report, the AME Brand Report will recognize innovative brands for their game-changing effective campaigns and the forward-thinking advertisers who approved these compelling campaigns.

The results of the AME Report will be announced in late February following the announcement of the 2017 AME Awards winners. The report will utilize a creative ranking system based on overall points earned for winning entries and provides a historical account of the highest ranking networks, agencies and brands within this year's competition. AME Report points for agency, brand, and network rankings are calculated as follows: AME Grand Award, 21 points; AME Platinum Award, 13 points; AME Green Award, 13 points; AME Gold Award, 8 points; AME Silver Award, 5 points; AME Bronze Award, 3 points and AME Finalist Certificate, 1 point.

The international AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts and creative directors will evaluate the 2017 AME entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%.

The Grand Jury panel awards gold, silver, and bronze to the highest scoring entries through two rounds of regional judging, allowing for cultural and economic relevance. This round also selects the AME Green Award winner – the highest scoring, gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.

For more information on the AME Awards, visit: www.ameawards.com.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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