Amazon Prime Video scouts for media agency
The comprehensive brief for the multi-agency media pitch included the launch campaign in India. The account size is pegged at around Rs 80-100 crore
BestMediaInfo Bureau | Mumbai | February 6, 2017
Amazon Prime Video has called for a multi-agency media pitch a few days ago. Highly placed industry sources confirmed the development to BestMediaInfo.com. The account size is pegged at around Rs 80-100 crore.
The comprehensive brief for the multi-agency media pitch included the launch campaign in India. Recently, the subscription-based video streaming service announced Leo Burnett as their creative partners.
Amazon Prime Video is an online streaming service from Amazon. The service made a splash launch in mid-December in India. The subscription-based content provider has partnered with a host of Indian production houses and also has plans to produce original content for the Indian audience. Currently, a Prime Video subscriber can access a host of TV shows, movies and original content on its platform.
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