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33 Indian shortlists at Festival of Media APAC
The most popular campaigns shortlisted are #LikeAGirl and Proud, Gillette Bachelors Of Shaving, Ariel Dads Share the Load--Men for laundry!, #UQuitIQuit--Making India Quit Smoking, Brooke Bond Red Label Tea 6 Pack band and Door Step School--A Street Naming Event For Social Change
BestMediaInfo Bureau | Mumbai | February 13, 2017
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Out of the total 165 shortlists at the Festival of Media APAC Awards, 33 were Indian entries. Mediacom got the maximum shortlists with 12, while Mindshare stood second with seven shortlisted entries and PHD got four shortlists. The other media agencies able to get their campaigns shortlisted include Motivator, Lodestar UM, m/six, Zenith, Jagran Prakashan, Maxus and Madison Communications.
Even globally, Mediacom stood as the best performer as it got 25 shortlists, followed by Mindshare with 23 shortlists and PHD which could push 20 of its campaigns to the list.
The category under which the Indian campaigns scored well are -- Best Branded Content Creation Award, Best Communications Strategy, Best Engagement Strategy, Best Event/Experiential Campaign, Best Launch Campaign, Best Local Execution of a Brand, Best Not-For-Profit Campaign, Best Social Media Strategy, Best Targeted Campaign, Best Use of an Influencer, Best Use of Digital Media, Best Use of Mobile, Best Use of Traditional Media, Best Use of Video, The Best Insight Award, The Effectiveness Award and The Utility/Public Service Award.
The popular campaigns that were shortlisted in multiple categories included #LikeAGirl and Proud, Gillette Bachelors Of Shaving and Ariel Dads Share the Load - Men for laundry! (Mediacom), #UQuitIQuit -- Making India Quit Smoking (m/six), Brooke Bond Red Label Tea 6 Pack band (Mindshare) and Door Step School -- A Street Naming Event For Social Change (Lodstar UM).
The detailed list of Indian shortlists are:
| Category | Entry title | Entering company | Advertiser/Brand |
| Best Branded Content Creation Award | #LikeAGirl and Proud | MediaCom | Whisper |
| Best Branded Content Creation Award | #UQuitIQuit - Making India Quit Smoking | m/Six | Nicotex |
| Best Branded Content Creation Award | Lights. Camera. Bagpiper. | Mindshare | Bagpiper |
| Best Communications Strategy | #LikeAGirl and Proud | MediaCom | Whisper |
| Best Communications Strategy | #UQuitIQuit - Making India Quit Smoking | m/Six | Nicotex |
| Best Communications Strategy | Ariel Dads Share the Load – Men for laundry! | MediaCom | Ariel |
| Best Communications Strategy | Be Beautiful - All Things Beauty | PHD | HUL Multibrand |
| Best Engagement Strategy | A Terribly Tiny Tale Attempts a Big change! | Mindshare | Dove |
| Best Engagement Strategy | Ariel Dads Share the Load – Men for laundry! | MediaCom | Ariel |
| Best Engagement Strategy | Welcome to Social Narcissm, Honor Thyself | Motivator | Honor/Huawei |
| Best Event/Experiential Campaign | Door Step School - A Street Naming Event For Social Change | Lodestar UM | Door Step School |
| Best Event/Experiential Campaign | Gillette Bachelor Of Shaving | MediaCom | Gillette India |
| Best Launch Campaign | Ariel Dads Share the Load – Men for laundry! | MediaCom | Ariel |
| Best Local Execution of a Brand | #LikeAGirl and Proud | MediaCom | Whisper |
| Best Not-For-Profit Campaign | Door Step School - A Street Naming Event for Social Change | Lodestar UM | Door Step School |
| Best Social Media Strategy | Brooke Bond Red Label Tea 6 Pack band | Mindshare | Brooke Bond Red Label Tea (BBRL) |
| Best Social Media Strategy | Dove - Change the Rhyme | Mindshare | Dove |
| Best Social Media Strategy | Maggi We Miss You too | Zenith | Maggi |
| Best Targeted Campaign | A newspaper initiates the quest for meaning | Jagran Prakashan | Dainik Jagran |
| Best Targeted Campaign | Gillette Bachelors Of Shaving | MediaCom | Gillette India |
| Best Targeted Campaign | Outshout or Outsmart??? | Mindshare | Pureit Water Purifiers |
| Best Use of an Influencer | Brooke Bond Red Label Tea 6 Pack band | Mindshare | Brooke Bond Red Label Tea (BBRL) |
| Best Use of Digital Media | JUST DO IT #DADADING | Mindshare | Nike |
| Best Use of Mobile | Pureit Cares for Chennai | PHD | Pureit |
| Best Use of Traditional Media | One Nation, One Song, One Network | Maxus | Vodafone |
| Best Use of Video | Ariel Dads Share the Load – Men for laundry! | MediaCom | Ariel |
| The Best Insight Award | Ariel Dads Share the Load – Men for laundry! | MediaCom | Ariel |
| The Best Insight Award | Celebrate your Roots | Madison Communications | Parachute Advansed |
| The Effectiveness Award | How India Started Paying Through Mobile | Maxus | PAYTM |
| The Utility/Public Service Award | Ariel Dads Share the Load – Men for laundry! | MediaCom | Ariel |
| The Utility/Public Service Award | Gillette Bachelors Of Shaving | MediaCom | Gillette India |
| The Utility/Public Service Award | Swachh Aadat Swachh Bharat | PHD | Lifebuoy, Domex & Pureit |
| The Utility/Public Service Award | The Story of an Unborn Child - Chamki | PHD | Lifebuoy |
The full list of shortlists can be downloaded here.