Zirca expands partnership with Microsoft Bing

In addition to display ad sales, it will act as Bing's sales partner for search advertising sales in India

BestMediaInfo Bureau | Mumbai | January 11, 2017

Zirca Digital Solutions announced that the company will expand its current partnership with Microsoft. In addition to display ad sales, it will act as Bing's sales partner for search advertising sales in India. Zirca will now work on showcasing Microsoft Bing's strength as a credible challenger in the Rs 3000-crore search market bringing in new audiences and new searches.

Bing Network is powering nearly one in three searches in the US, over 25 per cent of searches in the UK and over 10 per cent in 10 additional markets, including one out of every seven searches in Asia. With a six per cent share of search in India, Bing has grown by 70 per cent in the last two years.

Grant Watts, Regional Director, APAC, Microsoft Search Advertising, said, “Bing's increasing popularity in India, especially among well-informed audiences, provides the perfect catalyst for marketers to engage with a large, diverse population. Zirca's strong heritage in providing smart advertising and marketing solutions to brands with great strategic frameworks will support our mission of increasing our presence in the Indian market and deepening our relationships with customers in the country.”

Neena Dasgupta

Neena Dasgupta, CEO, Zirca Digital Solutions, said, “We're extremely proud to exclusively represent Microsoft Bing in India. We have seen Bing gaining significant momentum and adoption among the Internet users in the country and a major uptake among brands for their domestic and international search marketing. In the last six months we have seen a significant 150 per cent growth in wallet share. This win fortifies our relationship with Microsoft, further demonstrating our expertise in bringing successful digital partnerships to India.”

Karan Kumar Gupta

Karan Kumar Gupta, Managing Director, Zirca Digital Solutions, said, “We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of one of the world's most innovative global search platforms. Additionally, it will help us understand how search is powering next- generation technology solutions.”

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