WATConsult bags digital and social mandate of Madame Tussauds in India

The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning. The account will be managed from Delhi

BestMediaInfo Bureau | Mumbai | January 18, 2017

WATConsult, Dentsu Aegis Network's digital and social media agency, has won the digital and social media mandate of wax museum, Madame Tussauds, which is soon to be launched in Delhi. The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning. The account will be managed from Delhi.

Rajiv Dingra

Rajiv Dingra, Founder and CEO, WATConsult, said, “As a fan of Madam Tussauds and having visited their museums across the world, I am excited that they are launching in India; further for WATConsult to be associated with a global brand like them. We look forward to creating some truly innovative campaigns using technology.”

Faisal Haq, AVP Operations, WATConsult, Delhi, said, “The entire team is thrilled to work with Madam Tussauds. We are exploring new ideas for their launch in India and have planned effective campaigns for them.”

Anshul Jain, General Manager and Director, Merlin Entertainment India, said, “Merlin Entertainments group is bringing its flagship brand Madame Tussauds in Connaught place, Delhi. We are thrilled to announce that the attraction will truly encapsulate the vibrancy and colour of India, and dynamism of Delhi.”

Sabia Gulati, Head Marketing and Sales, Madame Tussauds India, said, “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touch point”

WATConsult is headquartered in Mumbai with branch offices in Delhi and Bangalore.

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