Vistaprint has customised solutions for all printing needs

The ad campaign conceptualised by Madison BMB shows how the printing solutions company has customised services for everybody's requirements

BestMediaInfo Bureau | Mumbai | January 3, 2017

Click on the Image to watch the TVC.

Vistaprint has come out with a campaign that focuses on giving printing solutions for businesses, entrepreneurs and individuals. The campaign conceptualised by Madison BMB went on air on January 2, 2017.

The objective of the TVC was to showcase how easy and convenient it is for small and medium-sized businesses to print their visiting cards, apparels, stationery and merchandise, and thus satiate all business needs.

Nilesh Parwani

Nilesh Parwani, CEO Vistaprint India, said, “Vistaprint.in facilitates translating business owners' tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high-quality printed products. In the otherwise unorganised print industry, the TV spot aims at creating awareness for Vistaprint.in as an alternative one-stop-shop platform for all printing needs leveraging the 'convenience of online' and 'quality assurance of a global trusted brand.”

Bharath Sastry, CMO, Vistaprint India, added, “Vistaprint.in offers a wide selection of products and designs which can be customised, with a very high focus on quality and customer service. We wanted to bring out how our products play a role in the life of an entrepreneur in an engaging manner. Our hero of the ad, Mani, and his 'hugely' interesting colleagues are having fun with the products they have created, much to the delight of their potential customers.”

Raj Nair

Raj Nair, CEO and Chief Creative Officer, Madison BMB, said, “If you're an entrepreneur or a small business looking to make an impression with a distinctive identity and you want elegant designs printed to your liking without a premium attached to it and you want it delivered at your doorstep then look no further than Vistaprint. All the relevant merchandise in clutter-breaking designs you need is available for you to go ahead and create an indelible impression on your customers or employees. We needed to communicate this in an engaging and memorable manner and so we set about the task by ensuring that the creative idea communicated this well. The end result is an endearing mix of stand-out visuals, arresting music and a catchy tag line that is bound to stay in the viewers' minds for some time to come. The tag line 'What's your print?' specifically asks the viewer in a friendly yet memorable way to go ahead and make their choice depending on their specific printing requirement.”

The film opens with a foreign couple roaming in the forests of Kerala looking through the binoculars and cell phone camera. Suddenly an elephant's trunk pops up holding a visiting card reading Mani's Kyurius Keralam Tours. The couple, completely startled, turn around to see Mani, a mahout, sitting on a big elephant, smiling. He unfolds a banner which shows Mani's offerings in Kerala. The couple was just getting over what just happened when they hear him whistle to elephants wearing customised t-shirts approaching them with customised caps, followed by a couple of elephants serving coffee in customised company branded coffee mugs. While the couple sips on coffee, they browse through a brochure of Mani's Kyurius Keralam Tours.

The film ends with the owner of Mani's Kyurius Keralam Tours logging on to Vistaprint.in taking the viewer through various offerings for Vistaprint and showing the user how easy it is to personalise and print merchandise that businesses need. The catchy music refuses to leave your mind.

Vistaprint is a brand from the house of Cimpress, a company based in Netherlands, which started operations in India four years ago. Vistaprint India maintains the same world class standards of quality and customer service. Vistaprint's offering encompasses services from visiting cards, polo T-shirts, caps and bags, embroidered apparels, letterheads, photobooks, custom pens and branded apparel and merchandise.

Madison BMB is the advertising unit of Madison World, a diversified communication Group with 26 units across 11 specialised functions of advertising, media, business analytics, out-of-home, events, activations, retail, PR, entertainment, mobile and sports employing over 1,000 communication professionals across cities in India, Sri Lanka and Thailand.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2017/01/Vistaprint.jpg

Credits:

Client: Cimpress

Brand: Vistaprint

Creative Agency: Madison BMB

Production House: Abstract Films

Info@BestMediaInfo.com

Info@BestMediaInfo.com